Tesi - Come realizzare entrate economiche grazie ad internet - internet marketing opportunities for individuals -

KIND OF PRODUCT

The product offered is a fully multimedia and interactive one which is sold as an

that people can enjoy using an internet connection and a specific software

educational course

that is available online.

This educational step-by-step course has the intention to teach users the development

The creation of the App consists in

methods to design their own App for iPhone or iPad.

programming a simple videogame, an ebook or more generally a common utility for Apple

devices. What is interesting is that this course is directed also to people with no

programming skills, no experience and no knowdledge about software development.

This image shows the product as a material package. In reality it is a misleading illustration,

as the product sold is a multimedia software. 15

during which the user is guided from beginning to

The product consists of a 4 weeks course

end in the realization of his own App. In the purchase of the product are included video

tutorials, the use of an online software, downloadable material and continuous updates.

STRUCTURE OF THE PRODUCT

To enjoy this course of App development it is necessery the utilisation of an online software,

which means an internet connection is required for people who decide to buy the product. The

course is described as a full multimedia product which includes not just an online software,

but also downloadable material as informative ebooks, descriptive files and video

tutorials.

After purchasing the product the user receives instant access to his own "App Developer

Account" where he can find general indications, programming instructions, 10 video tutorials,

marketing information and specific advices to transfer his idea in an authentic iPhone App.

The structure of the course divides it in four weeks. Following the indications of every single

week provides the user with a complete and gradual knowledge to develop his own App.

IphoneDevSecrets offers a course step by step for the development of iPhone applications.

The course includes 10 video tutorials for the realization of the project.

Selling the created utility in the AppStore is an additional step which is clarified by detailed

instructions. What is more is that the whole marketing aspect is not overlooked and for this

reason a considerable section of the course is dedicated to it.

PURPOSE OF THE PRODUCT

The purpose of the course consists in guiding users through the generation of their own

starting from a general idea up to obtaining revenues by selling the final

iPhone\iPad App

product in the AppStore. In the landing page the attention is more focused on the opportunity

for users of making money by developing Apps and not on the description of the product

itself.

Focusing the attention on the idea of great revenues by learning to develop Apps and selling

them is a very useful method to convince visitors they will not spend a penny by purchasing

this product, but they will just invest a small amount of money that will be regained within a

few weeks.

16 Because of these elements, the message of the landing page and the main purpose of the

course is concentrated on the opportunity for users to generate revenues by aiming at the

In fact, even if is not certain people will download your App by the

market of Apps.

AppStore, the market of Apps is considered a huge source of income of nowadays.

Creating profits with an App is possible through the earning of a commission once the App

has been sold and, moreover, through free downloads that assure earnings thanks to appearing

advertisement during the use of the App itself.

The landing page gives a basic idea of the purpose of the project that is divided in and

3 steps

resumed in a simple concept:

you can start creating your own App or Game today and making money with it tomorrow

1) create your own App or Game

2) sell the App in AppStore

3) make money and enjoy life

EXAMPLES OF REVENUES

In the landing page there are several examples about how much an App Developer can earn

by sharing his creation in a dedicated Marketplace, in this case the Apple AppStore.

The seller of iPhoneDevSecrets, which here is also introduced as the author himself, shares

his own experience giving video proofs about his profits in the last mouth or commenting

other successful cases like the popular one of Angry Brids which generated sales for $

10,000,000.

Applications in the illustration are examples of success stories. In fact, they count an

enormous number of downloads and high revenues.

An other plain and more general example is given by the creation of one App sold for $0.99 in

the AppStore. The author will receive a commission of about $0.70 for every download. 17

Did you know that guys from the Top Applications part of the App Store are selling over

35,000 copies a day?

35 thousand!!

If you sell your app for $0.99 and get $0.70 from it after all apple commission cuts you are

$24,500 USD per DAY!

left with pure profit of Well, you can’t live with that but that is a good

start, isn’t it :)

Other important statistics are mentioned:

There are:

Four Billion Apps Downloaded From Apple's Appstore currently

− 250 million

Over i-gadgets sold (I mean iphones, ipods and ipads in total)

− For every 1 paid app there are 12 free downloaded apps which, btw, you can use as

− well for generating a revenue with showing ads

250,000 approved apps

There are over in the apple store

−

From the image it is understandable how vast the market for iPhone applications is. It is a

really successful market in which, however, the competition is very high.

The author repeats several times the fact that he earned $63,896.21 USD last month selling

his iPhone Apps and Games giving video proofs.

But what does it mean "last month"? In the all landing page no date is mentioned and this

expression seems to be just a marketing strategy.

18 ADVANTAGES OF THE PRODUCT

The product is structured as a step-by-step course to give users the possibility to use it even if

they are inexperienced on Apps' functions, ability of computer programming and

completely

development and marketing elements.

The fact that the product is a full multimedia course gives the possibility to the author (or the

authors) to keep the product This is an important feature because other

constantly updated.

products not available online such as material books or courses on DVD can not be instantly

and constantly updated. This is a strong point in favor for this type of product.

Being a course developed through an online software, it receives continuous updates,

additional features and new material to the user.

The system gives users at the cost of $1, instead of

the option to purchase a 30days trial

buying one full year of access to the course for $99.

In this way, users can analyze the product and its features for 30 days spending only $1 before

deciding whether to buy the complete package. Then users have the opportunity to formulate

their opinions in regard to the value of the product before proceeding with the transaction.

2.2 STRUCTURE OF THE COURSE

The construction of iPhoneDevSecrets has a particular structure that organizes the product in

a step-by-step educational course divided in 4 weeks. Every single week is planned in

different parts that give users precise instructions to follow in order to learn more about this

issue and to begin to create their own application.

Furthermore, this structure seems to be a mode of organization more than a obligatory course

to follow sequentially, as users are free to access future lessons without necesarily having to

wait. 19

WEEKS & TOPICS

As previously announced, for each week there are specific instructions to follow which are

preparatory to access the next levels. Here there is a general overview of what the different

sequences offer:

WEEK #1 and apply yourself in different

Week #1 provides basic information on how to start

− areas of video game and application development. It starts with the creation of a first

simple application that then will be improved with the tools provided by the software.

Users will also learn how to insert animations and to debug their application.

WEEK #2/3

The user will discover different iPhone development tools starting from the

− Week #2/3 explain the instruments to be used, their

simpler to the more advanced.

peculiarities and give advices to develop the users' idea. As a result of week 3 users

will have their first game or application ready to go!

WEEK #4 and above all how to start

This final step clears how to promote the application

− generating income in the App Store

by selling it

Moreover, for each week there is more material available to the user: ebook, video tutorials

can be downloaded to make the whole course more understandable and

and slides

resourceful.

2.3 LAYOUT, PERSUASION & PAYMENT

THE LANDING PAGE

As you can see, here the main marketing strategy is to show visitors as much information as

in a single page called landing page. This method is highly popular in the Internet

possible

marketing and seems to collect broad success in the generation of sales.

The website shows a lot of information, but obviously omiting those troublesome and

such as bad comments and negative experiences of users or possible malfunctions

negative,

of the product.

Nevertheless, visitors are overwhelmed by an impressive number of information, sometimes

incomplete and irrelevant sometimes useful as the list of possible projects to build, datasheets,

video proofs, prices and comments.

20 PERSUADING ELEMENTS

Since we are talking about a landing page clearly designed to generate sales, the presence of

elements inserted to persuade visitors to make the purchase of the product is very high.

Complete paragraphs are dedicated to convince people to invest in this course and the main

message to achieve this goal is the description of the great possibility of generating incomes

that the Apps' market gives nowadays, which is supported also by an image at the top of the

page.

The icon catalogs the development and sale of applications as the best business to start in

2012, assertion that is also validated by the actual success of this market.

Despite generating a gain may seem an insurmountable obstacle, the landing page tends to

highlight how a totally inexperienced person can achieve this target because guided step-by-

step by the course. The author, or the person we supposed to be the author, catches the

attention of visitors by focusing on making money and the insertion of 3 video proofs is a

strategy to get credibility and potential customers.

Video proofs and opportunities of success are not the only aspects the landing page uses to

create an interest in visitors. Also the elements related to the purchasing of the product and its

payment are studied to persuade people to take action and complete the transaction. What is

evide