Concetti Chiave
- The Internet, initially developed by the American Defence Department, became widely accessible in the 90s due to the World Wide Web, hypertext, and graphical browsers.
- Graphical browsers have made Internet navigation user-friendly, integrating multimedia elements like images and videos through hypertext links.
- E-commerce revolutionizes traditional sales by enabling global product promotion, creating new distribution channels, and allowing product customization.
- The Internet facilitates market research by providing faster and cheaper methods, enabling large-scale data collection and personalized marketing strategies.
- Online advertising benefits from low distribution costs, continuous accessibility, and the ability to update content with multimedia enhancements.
In the 90s, however, all that changed with three major developments like the birth of the World Wide Web, the hypertext which links the user that click on a word or picture to new sites, and graphical browsers.
Nowadays, graphical browsers and software have allowed an easy of navigation. As a matter of fact, the browsers can contain pictures, icons, sound, video extracts etc… anyway, all these objects can be hypertext.
Thanks to the Internet, information can be transported both through e-mail and WWW. These applications are based on a client/server relationship that allows to send and receive e-messages.
To use the Internet, you need a computer, a normal telephone line, a modem and an account with an Internet Service Provider that’s usually supplied by a telephone company.
For the companies, the Internet allows to work faster and cheaper than traditional methods. In particular, they can promote their products to a worldwide market; they can obtain send and receive information about products, competitors, staff etc…
But a big changed is the E-commerce, that is refers to the buying and selling of products via the Internet.
Over traditional sales methods, e-commerce enhances promotion of products, it creates a new distribution channel, it is cheaper and the supplier can customize the product according to the needs of the customer.
The Internet is used also for conducting market research. Over traditional methods, it is faster, cheaper and it allows very large-scale research.
Over traditional marketing, one-to-one marketing is based on the idea that all customers have different needs. A company, therefore, can target its product to an individual customer.
Thanks to the Internet, many companies advertise on the Web. This because Internet advertisement are always accessible, distribution costs are low, the content can be updated or changed at any time and the sites can be decorated with images, sounds and videos.
Domande da interrogazione
- Quali sono stati i principali sviluppi che hanno trasformato l'uso di Internet negli anni '90?
- In che modo l'e-commerce ha cambiato i metodi di vendita tradizionali?
- Quali sono i vantaggi della pubblicità su Internet rispetto ai metodi tradizionali?
Negli anni '90, l'uso di Internet è stato trasformato dalla nascita del World Wide Web, dall'introduzione dell'ipertesto e dai browser grafici, che hanno reso la navigazione più semplice e interattiva.
L'e-commerce ha migliorato la promozione dei prodotti, creato un nuovo canale di distribuzione, ridotto i costi e permesso ai fornitori di personalizzare i prodotti secondo le esigenze dei clienti.
La pubblicità su Internet è sempre accessibile, ha costi di distribuzione bassi, il contenuto può essere aggiornato in qualsiasi momento e i siti possono essere arricchiti con immagini, suoni e video.
Accedi a tutti gli appunti
Tutor AI: studia meglio e in meno tempo
