Scarica il documento per vederlo tutto.
Scarica il documento per vederlo tutto.
Scarica il documento per vederlo tutto.
Scarica il documento per vederlo tutto.
Scarica il documento per vederlo tutto.
Scarica il documento per vederlo tutto.
Scarica il documento per vederlo tutto.
Scarica il documento per vederlo tutto.
vuoi
o PayPal
tutte le volte che vuoi
EGEA
Klein, N. (2009), NO LOGO, London, Macmillan 278
Kotler, P. (2007), Marketing Management, Milano, Mondadori
Kotler, P. - Armstrong, G. (2015), Principi di marketing, Milano, Pearson
Kusek, D. – Leonhard, G. (2005), The Future of Music, Boston, Berklee Press (trad.
it. Il futuro della musica, Milano, Unwired Media, 2006)
La Camera, F. (2003), Sviluppo sostenibile, Roma, Editori Riuniti
Lovink, G. (2012), Ossessioni collettive, Milano, Università Bocconi Editore
Loudon & Della Bitta (1979), Consumer Behaviour, McGraw Hill, New York
Lull, J. (1992), Popular Music and Communications, Newbury Park, Sage
Maffesoli, M. (2004), Il tempo delle tribù, Milano, Guerini e Associati
Manovich, L. (2001), The Language of New Media, Cambridge-London, MIT Press
(trad. it. Il linguaggio dei nuovi media, Milano, Olivares, 2002)
ID. (2003), New Media and Remix Culture
Mazzoli, L. (a cura di) (2009), Network effect, Torino, Codice Edizioni
McAlexander, J. – Koening, H. (2002), Building Brand Community, Journal of
Marketing
McQuail, D. (2007), Sociologia dei media, Bologna, Il Mulino
Mehrabian, A. – Ferris, S. R. (1967), Inference of attitudes from nonverbal
communication in two channels, Journal of Consulting Psychology
Michelone, G. (2003), Dal Rag al Rap, Milano, Università Cattolica del Sacro Cuore
279
Molteni, M. (2006), L’integrazione della CSR nella strategia d’impresa, Milano,
Franco Angeli
Musso, P. (2011), Brand reloading, Milano, Franco Angeli
Muzi Falconi, T. (2004), GoRel, Milano, Il Sole 24 Ore
New Economics Foundation, A Wellbeing Manifesto for a Flourishing Society: The
Power of Wellbeing, 2004
Norsa, L. (2009), Issue e crisis management, Milano, IPSOA
Olins, W. (1978), The corporate personality, Plymouth, MayFlower Books
Paccagnella, L., (2010), Sociologia della comunicazione, Bologna, Il Mulino
Pastore A., Vernuccio M. (2008), Impresa e comunicazione, Milano, Apogeo
Education
Perrini, F. – Tencati, A. (2008), La Corporate Social Responsibility, Milano, EGEA
Pilotti, L. – Ganzaroli, A. (2006), Rileggere il marketing, strategie informative e
gestione della conoscenza, Busto Arsizio, CEDAM
Pine, J. B. – Gilmore, J. H. (2000), L’economia delle esperienze, Milano, ETAS
Pontiroli, A. (2012), Un concerto da manuale, Rimini, NdA Press
Ries, A. – Trout, J. (1988), La conquista della posizione vincente, Milano, McGraw-
Hill 280
Roberts, K. (2006), Effetto Lovemarks, New York, Saatchi&Saatchi
Sassatelli, R. (2004), Consumo, cultura e società, Bologna, Il Mulino
Sciolla, L. (2012), Sociologia dei processi culturali, Bologna, Il Mulino
Semprini, A. (1996), La marca, Milano, Lupetti
Sernovitz, A. (2011), L’arte del passaparola, Milano, Corbaccio
Shannon, C. – Weaver, W. (1949), The mathematical theory of communication,
University of Illinois Press, Champaign
Shaw, R. – Merrick, D. (2006), Marketing payback, Milano, Pearson
Shuker, R. (1998), Key concepts in Popular Music, London, Routledge
Sibilla, G. (2003), I linguaggi della musica pop, Milano, Bompiani
ID. (2006), L’industria musicale, Roma, Carocci
ID. (2008), Musica e media digitali, Milano, Bompiani
Spellman, P. – Feist, J. (eds.) (2002), The Musician’s Internet: On-Line Strategies
for Success in the Music Indsutry, Boston, Berklee Press
The House of Mandag Morgen (1999), The Copenhagen Charter
Torti, M. T. (1997), Abitare la notte, Costa & Nolan, Genova
Tuten, T.L. - Solomon, M.R. (2014), Social media marketing, Milano, Pearson
Veblen, T. (1981), La teoria della classe agiata, Torino, Einaudi 281
Watzlavick, P. - Beavin, J. - Jackson, D. (1967), Pragmatica della comunicazione
umana, Roma, Astrolabio
WWF Report (2006), Let them eat cake. Satisfying the new consumer appetite for
responsible brands
Zukar, P. (2017), Rap, Milano, Baldini&Castoldi 282
Sitografia
st
21 Century Digital Art, The Johnny Cash Project, http://www.digiart21.org/art/the-
johnny-cash-project
42 Entertainment, Year Zero, http://www.42entertainment.com/work/yearzero
ID., Zedd True Colors, http://www.42entertainment.com/work/zedd
_docubase (2010), _The Johnny Cash Project, https://docubase.mit.edu/project/the-
johnny-cash-project/
_lets_do_this_now (@_lets_do_this_now), Instagram,
https://www.instagram.com/_lets_do_this_now/
_use_piano (@_use_piano), Instagram, https://www.instagram.com/_use_piano/
ABBA (2015), Facebook,
https://www.facebook.com/ABBA/videos/1157592847599759/
ID. (2015), Facebook,
https://www.facebook.com/ABBA/videos/1158367514188959/
Åberg, D., Rebecca & Fiona – We are waiting, Cloudthing,
http://www.cldtng.se/work/rebecca-fiona-we-are-waiting/
ID., Tove Lo – We’re A Timebomb, Cloudthing, http://www.cldtng.se/work/tove-lo-
were-a-timebomb/
AdAge (2008), 2008 Creativity Award Winner: Radiohead: In Rainbows,
https://adage.com/article/the-creativity-awards/2008-creativity-award-winner-
radiohead-rainbows/127037/
ID. (2012), Coca-Cola: download concert,
https://adage.com/creativity/work/download-concert/27669 283
Ads of the World (2009), Oasis Ambient Advert By BBH: Dig out your soul,
https://www.adsoftheworld.com/media/ambient/oasis_dig_out_your_soul
Ambrosio, G. (2013), Brightly: quando la canzone diventa tweet partecipativa -
FWA, Juliusdesign.net, http://www.juliusdesign.net/25895/brightly-quando-la-
canzone-diventa-tweet-partecipativa-fwa/
Anastasia (2016), Say ‘I Love You’ With An UberSERENADE, Uber Newsroom,
https://newsroom.uber.com/nashville/say-i-love-you-with-an-uberserenade/
Anderson, S. (2014), Taylor Swift Invited Fans To Her House For A Secret Listening
Session, BuzzFeed, https://www.buzzfeed.com/stephanieanderson/taylor-swift-
secret-sessions-la
Androsko, J. (2011), Inboundiohead: Why Radiohead Is Better At Marketing Than
You, Business 2 Community, https://www.business2community.com/online-
marketing/inboundiohead-why-radiohead-is-better-at-marketing-than-you-044580
Arcade Fire, The Wilderness Downtown, http://www.thewildernessdowntown.com/
Avicii (2014), Avicii – Wake Me Up (Avicii By Avicii), YouTube,
https://www.YouTube.com/watch?v=Jv8f2B-6zd8
Avicii – Addiction, http://aviciiaty.com/
avicii_begins (@avicii_begins), Instagram,
https://www.instagram.com/avicii_begins/
avicii_continues (@avicii_continues), Instagram,
https://www.instagram.com/avicii_continues/ 284
Bamsey, B. (2016), Lissie’s single ‘Daughters’ aims to bring clean water to women
in Africa, CNN, https://edition.cnn.com/2016/03/10/africa/lissie-women-africa-
water/index.html
BBH New York (2008), DSC_0004, Flickr,
https://www.flickr.com/photos/bbhnewyork/2850780675/
beaworld (2016), https://www.eubeafestival.com/
Bob Dylan – Like a Rolling Stone, http://video.bobdylan.com/
Bocchetti, C. (2016), Alternate reality games marketing [quando i NIN giocarono
con i fan], asocialman, https://www.asocialman.com/alternate-reality-games-
marketing/
BOCpages, Cosecha Transmisiones,
https://bocpages.org/wiki/Cosecha_Transmisiones
Bogliardi, R. (2015), L’imperativo della sostenibilità: sempre più italiani scelgono
prodotti buoni per la propria salute e per l’ambiente, Nielsen,
http://www.nielsen.com/it/it/insights/reports/2015/l-imperativo-della-sostenibilita-
sempre-piu-italiani-scelgono-prodotti-buoni-per-la-propria-salute-e-per-l-
ambiente.html
Boyle, K. (2017), How To Get Invited to a Taylor Swift Listening Party To Hear New
Music First, Elite Daily, https://www.elitedaily.com/p/how-to-get-invited-to-a-
taylor-swift-listening-party-to-hear-new-music-first-2931897
Brightly, Wearebrightly.com, http://wearebrightly.com/
ID., A brief history, Wearebrightly.com, http://wearebrightly.com/about
ID., Rugby, https://rugby.wearebrightly.com/ 285
ID. (2013), Brightly – Preflight Nerves (Official Video), YouTube,
https://www.YouTube.com/watch?v=hMaeY0aP1xQ
Bruno, A. (2010), Dr. Dre to Promote ‘Detox’ Through ‘Mafia Wars’ Game,
Billboard, https://www.billboard.com/articles/news/949080/dr-dre-to-promote-detox-
through-mafia-wars-game
Burberry (2018), Burberry Acoustic, YouTube,
https://www.YouTube.com/playlist?list=PL53FCE734F52B7B6C
ID., 17 anni di colonne sonore, https://it.burberry.com/17-anni-di-colonne-sonore/
ID., Burberry Acoustic, https://it.burberry.com/acoustic/
Byrne, E. (2016), Designing Bon Iver’s 22, a Million: An Interview with Eric
Timothy Carlson, Walker Art Center, https://walkerart.org/magazine/designing-bon-
iver-22-a-million-album-art-eric-timothy-carlson
Castillo, M. (2010), The Wilderness Downtown’s Creator Talks About What
Motivated Him, What’s Next, Time, http://techland.time.com/2010/09/10/the-
wilderness-downtowns-creator-talks-about-what-motivated-him-whats-next/
Cattermole, J. (2012), Buzz Marketing | Fanbase Word-Of-Mouth, MTT - Music
Think Tank, http://www.musicthinktank.com/mtt-open/buzz-marketing-fanbase-
word-of-mouth.html
Centofanti, P. (2010), Il video degli Arcade Fire che spinge HTML5, DDay.it,
https://www.dday.it/redazione/1976/il-video-degli-arcade-fire-che-spinge-html5.html
CNCO (@CNCOmusic) (2016), Twitter,
https://twitter.com/CNCOmusic/status/768182752877350913 286
Cohen, J. (2017), Taylor Swift Holds Second Secret Session at Her Rhode Island
Home, E! News, https://www.eonline.com/uk/news/888125/taylor-swift-holds-
second-secret-session-at-her-rhode-island-home
Coldplay.com (2015), Interview: Pilar Zeta (AHFOD artwork creator),
http://coldplay.com/interview-pilar-zeta-ahfod-artwork-creator/
Coscarelli, J. (2016), How Rae Sremmurd’s ‘Black Beatles’ Rode the
#MannequinChallenge to No. 1, The New York Times,
https://www.nytimes.com/2016/11/17/arts/music/black-beatles-rae-sremmurd-
mannequin-challenge-meme.html
Coyne, W., “The Boom-Box Experiment” Schedule,
http://amst.umd.edu/amst628/bbox.pdf
Creative Labs – Universal Music, Avicii Begins – Interactive Instagram Story, Umg-
Creativelabs.com, http://umg-creativelabs.com/portfolio/avicii-begins/
ID., Avicii - Addictions, Umg-Creativelabs.com, http://umg-
creativelabs.com/portfolio/avicii-addicted-to-you/
ID., Nause – Taxi 455, Umg-Creativelabs.com, http://umg-
creativelabs.com/portfolio/nause/
ID., Nause – Taxi 4:55, http://creativelabs.umdev.se/wp-
content/uploads/2014/09/NAUSE-TAXI455-Concept.pdf
ID., The Arcadium, Umg-Creativelabs.com, http://umg-
creativelabs.com/portfolio/the-arcadium/
ID., Tove Lo – We are a timebomb, Umg-Creativelabs.com, http://umg-
creativelabs.com/portfolio/we-are-a-timebomb/
ID., Veronica Maggio - Ayahuasca, Umg-Creativelabs.com, http://umg-
creativelabs.com/portfolio/veronica-maggio-ayahuasca/
ID. (2013), Avicii – True Reveal, Umg-Creativelabs.com, http://umg-
creativelabs.com/portfolio/true-reveal/ 287
ID. (2014), Avicii – Channel 4, Umg-Creativelabs.com, h