2017/2018 Political speech
Political speeches structure
1. Generally starts with an introduction, the speaker intends to attract the audience's attention, by:
- Making clear the purpose of the speech
- Mentioning the topic and by emphasising its importance
- Beginning with a question (interrogative sentence) or a little story
- Taking care about the phonology, sound, rhythm (a speech is meant to be heard)
- The tone is important (provocative, ironic, contemptuous, mocking)
- Showing or referring to something related to the topic, such as an object, a photo, statistics, etc.
2. In the main part of the speech, the speaker tries to maintain the audience's attention, for instance by:
- Forming rather short and clear sentences
- The lexicon can be simple or elevated according to the topic and audience
- If the sentences follow the natural order or inverted order
- Developing his/her thoughts and main points step by step
- Backing up his/her main ideas/points with facts and background information
- Suggesting what should be done to improve the situation or presenting solutions to the problem
- Including personal experience, examples or a story to make his/her speech more lively, establish a "personal" relationship to become well-liked
- Using rhetorical devices such as repetition, alliteration, comparisons, etc.
3. At the end of his/her speech, the speaker may appeal again to the audience's intellect and/or emotions, for example by:
- Summing up his/her main ideas/arguments in one or two sentences
- Briefly mentioning what the outlook might be
- Asking the audience to support his view, ideas, programme, etc.
Function and manner of political language
- Informative function (referential function)
- Persuasive function (conative function)
- Rhetorical function
Usually formal manner, formulaic expressions, e.g. hon. (honorary), Ladies and gentlemen...
Aspects for the analysis of political speeches
Close reading of the text, with special attention to:
- Key words and phrases
- Clusters (a series of words that are related to each other in meaning)
- Oppositions (e.g. negative/positive; near/distant; familiar/alien)
- The use of key symbols, slogans, stereotypes
- Abstractions and generalisations versus the presentation of specific issues or events
- Metaphors, analogies, illustrations
- Other characteristic features of style (choice of words and syntax)
- The use of personal pronouns (e.g. 'I', 'us', 'we', 'you', 'they' etc.) and the meaning of these pronouns in the context of the speech
- Patterns: Who is 'we' and who does the speaker refer to by 'they'?