Appunti degli studenti per corsi ed esami del Prof. Gaudenzi Barbara

Tesi sperimentale di Laurea Magistrale in Risk Management. Relatrice: Professoressa Barbara Gaudenzi. Abstract: The already present difficulties of supply chain management, such as those related to globalization or to the increasing complexity and extension of supply chain networks, combined with the recent shocks caused first by the Covid-19 pandemic and then by the conflict between Russia and Ukraine, motivated the drafting of this work, which aims to answer the following research questions: - “What connections exist between the effects of supply chain disruptions during the Covid-19 pandemic, business reactions to them, and business outcomes?” - “How can one evaluate the impact of supply chain disruption on business’ performance during the pandemic, as well as the outcomes of any adopted mitigation strategies?” To do this, it was decided to apply the Interpretive Structural Modelling (ISM), MICMAC analysis and the Bayesian Belief Networks (BBN) approach (applied on the GeNIe Modeler software) to the case study with a leading multinational company in the Fast-moving consumer goods sector (Alpha). The application of these methods led to the creation of an ISM model from interviews conducted with Alpha's Operations & Finance Director. The processing of this information made it possible, in the first instance, to answer the first research question in that an ISM model was created on the basis of the SSIM and RE matrices, of the level partition process and of the MICMAC analysis, which relates the different variables and describes their interactions in terms of dependence power and driver power. These results, combined with those obtained by transposing the model onto the GeNIe Modeler software and by applying the BBN approach, made it possible to answer the second research question. Indeed, the study allowed us to quantify the impacts of the individual variables on the model's target variables and to understand their cruciality in terms of sensitivity. All this information and these results should enable risk managers to visualize their supply chain in a model and make more informed decisions thanks to the simulations performed on the model itself.

Tesi triennale in Economia Aziendale. La tesi proposta offre una panoramica sulle nuove caratteristiche del consumatore moderno e di come le imprese si siano evolute, modificando profondamente i propri modelli di business, concentrandosi sempre più sulla fornitura di un prodotto-servizio in grado non solo di soddisfare il bisogno principale del consumatore, ma introducendo un vero e proprio servizio mirato a un experience d’acquisto unica. Un focus particolare é posto sul settore della ristorazione.