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Ex: Fur Out
The department store Selfridges has stopped selling fur-trimmed gloves and clothes after
pressure from customers and animal rights campaigners.
Here the most recent event (end of selling of fur garments) is reported as a consequence
of pressure from campaigners (event 1). The story doesn’t follow a chronological order.
The news value of the story appears to be extracted and highlighted in the headline, it’s
then confirmed in the lead, after which the reader is taken to the chronological order of the
event itself before being informed of the latest developments.
In his major studies on news discourse, Van Dijk identified a framework for analysing the
overall discourse structure of news stories according to their thematic and syntactic
structure. The thematic structure presents the various topics of the story and how they’re
organized within it, thus giving it its overall semantic structure. He uses the term news
schemata to describe the story’s syntactic structure. These schemata are the formal
categories that journalists and readers use in the production and understanding of news
and according to which news can be analysed.
According to Bell, the main elements that can be used to describe the discourse structure
of news stories are: attribution, an abstract and the story proper. In the attribution we find
the source from which the news information was taken (ex: the press agency). We find
again the summary of the story in the headline and lead in what he classifies as the
abstract, which may also contain some information regarding the actors and the main
event from which the story triggers. The body if the story itself may contain one or more
episodes, which will turn in to contain one or more events. He then adds other three
categories: background, covering any event prior to the action of the story; commentary,
providing the reporter’s or news actor’s evaluative observation of the event; follow-up,
covering the future time of the story.
However, the news story in its brevity doesn’t cover all the possible categories outlined by
Bell.
Halliday and his studies on transitivity: transitivity in clauses gives the reader an
impression of what took place in the news event by linking the three main elements for
creating meaning:
The participants or things taking part in the action of the predicate. They may be the
1) doers of the action or those the action is done to
The predicate which provides the description of what happened
2) The circumstances (wh- questions)
3)
Meaning is created by exploiting the above three elements in a clause and it will change
according to the order in which they are presented. Halliday categorises the descriptions of
event into the following processes, each of which may potentially occur in a news story:
Material: the process of doing (ex: the prime minister worked ...)
- Mental: the process of sensing (ex: the prime minister didn’t like ... )
- Relational: the process of being (ex: the prime minister is quite young; he has three
- children)
Behavioural: the process of psychological or physical behaviour (ex: he stuttered ...)
- Verbal: the process of saying (ex: the prime minister confirmed ...)
-
Delin classifies participants as being of two kinds: the doer (actor) and the done-to (goal).
Their strategic position in the process clause, or the omission of the actor, relays a
different message to the reader. Also, the reporter is able to direct the blame towards or
even away from the attacker if no explicit agent is given, as illustrated in the following
example:
Girl 7 murdered while divorced mum drank at pub
The particular structure given places the blame on the mother. Such clause structuring is
exploited by the writer in order to provide the ideological slant of the newspaper he
represents, that is, the set of beliefs through which the world is viewed.
Fowler observes how gender is encoded in numerous ways in the language and claims
that linguistic usage is sexist. Different styles of naming indicate different social values. He
stresses that the use of certain terms is very much context dependent, according to
authority or intimacy. For example, famous women personalities make the headlines with
nicknames attributed to them (ex: Victoria Beckham who’s called Posh).
Ideology is also expressed through the connotations that take terms on in their particular
context of use. We have only to note the choice of vocabulary in any news text to
understand the eyes through which the world is being seen (ex: the writer’s choice to
describe a murdered person as ‘being butchered’ rather than the more generic ‘being
killed’).
The visual
Whenever large photos monopolize the page, it’s clear that the message is encoded
primarily in the visual mode with the words in the caption and/or headline simply serving as
some form of elaboration. There are, in fact, various interactive techniques at work
between the two modes: the written and the visual message may either complement each
other, have exactly the same or completely opposite meaning. In the tabloid press, usually,
the reader is addressed through the medium of the visual, with only a small proportion of
the page given over to the written language. Front pages, or newspapers in general, are
culture specific. One of the differences is likely to be the choice or not of the use of the
visual as a point of preliminary address to the reader. Le Monde and the Frankfurter
Allgemeine are renowned for their lack of visuals. Some readers will find written text more
significant and turn to it more quickly, while others will favour the visual and spend longer
on taking in its significance.
The popular press invariably places a large visual that takes up most of the space to the
left, right or in the centre of the front page. The quality press also will use a visual, but the
ratio between the visual and the written texts will favour the latter. Very important in the
placing of the visual is the salience, the elements of a layout that attract the reader’s
attention to different degrees by means of placing the visual in the foreground or
background, its relative size, contrasts in the tones of black and grey. The greater the
weight of an element, the greater its salience will be.
Also relevant is the technique of framing, where framelines or spacing between the visual
and text in the layout may indicate that each element is to be read as a separate entity.
Indeed, there’s an implied reading path in each page.
One of the first considerations in the positioning of the visual is that of information value.
Notion of given and new:
Given: the element is on the left; it’s presented as something the reader already
- knows, as a familiar and agreed departure point for the message
New: the element is on the right; it’s presented as something which is not known yet
- to the reader, hence the crucial point of the message, the issue to which the reader
must pay special attention to.
It should be noted that in the layout of the page, the given may be made more salient than
the new, or vice versa, or they may both be of equal salience. Another distinction is the
one between ideal and real, the former being placed at the top of the page and the latter at
the bottom. The ideal refers to the idealized or generalized essence of the information; the
real presents more specific information (details) as well as more practical information.
Another important feature is the use of a headline plus visual that sends the read to
another page for the article itself. The headline and visual, printed immediately below the
masthead, are given salience by being set at the very top of the page. The inter-
relatedness between headline and text on one hand and headline, text and cartoon on the
other, bears mention. A strategically placed cartoon commenting on the news report in
question is another means of uniting different forms of text into one.
A newspaper is made up of a number of different text types, one containing more than
others.
Editorial comment and letters to the editor are more explicit forms of argumentative text.
There are also a number of journalists, particularly those specialising in a particular area,
who have a regular opinion column where they take up a recent topic of news, discuss it
and conclude with a statement of opinion.
The Guardian has a page entitled Comment & Analysis with articles that may include a
visual of the journalist or a significant visual relating to the text, and at the end an email
address, giving the reader a chance to respond directly to the comment published. What
characterises these articles is the use of the first person pronoun. These articles end with
an opinion in one or two summary sentences.
The editorial is more anonymous in the sense that the first person pronoun doesn’t
transpire, since the editor is representing the paper at large. It is however full of
statements reflecting the opinions of the author. The editorial is an opportunity for the
newspaper to express its ideology and political alliances.
Many of the texts unrelated to the news stories published in each issue of the newspaper
are those that invite a reaction from the reader. These texts stand out for their layout,
which is different from those of the traditional news story. There are also other informing
kinds of text (birth, marriage, death announcements) which can be easily recognised by
the layout and tipically formulaic language.
If the page is dense with text, reading will tend to be linear, from right to left, top to bottom
and line by line.
The implied reader or implied recipient is the one referred to in the news text, rather than
the actual one holding the newspaper so to speak. Implied voices and readers are a useful
technique with which to invite and/or put forward comment which the actual reader will
decode not only from the explicit choice of language and informal register but also from the
staged format of news reporting. Chapter 3: the radio
It’s likely to be the first media people come into contact with at the beginning of the day.
Time is marked out for radio in such a way that it’s the time now not the time in the past or
in the future. Closely related to the concept of newness is that of immediacy and relevance
to the individual. So today means tuning in to all that’s happening around us and getting to
know about newsworthy events as and when they happen, just as much as reading about
the events of yesterday in the newspaper. The radio is very much an intimate means of
communication which addresses the individual. No sooner as a news event reaches the
studio than it may be relayed directly to the listener. This liveness contributes to the
newness of the medium.
On an informational level, radio is likely to provide us with the first news of the day, an
update of events happening at home or abroad or some breaking news. The very fact that
the message cannot be complemented and/or assisted by the visual medium means that
the