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GLOBALIZATION AND NATIONAL
CULTURES
National culture arises from a common identity; history has a strong influence on
the development of national culture; the religion has a strong influence on national
cultures; climate determines certain aspects of culture
Hofstede, who studied cultures of 72 countries, claims that there are five main
dimensions to international cultures: 1. power distance (PD) the extent to which
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a culture accepts an unequal distribution of power. In societies with low power
distance, people strive to equalize the distribution of power and demand justification
for inequalities of power. People in societies with a high power distance accept a
hierarchical order in which everybody has a place and which needs no further
justification; 2. Individualism (IDV) the opposite of collectivism. In
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individualistic cultures, the ties between individuals are loose and everyone is
expected to look after themselves and their families. Individualist societies
emphasizes the accomplishments of a person rather than a group; 3. masculinity (MAS)
the extent to which people are assertive, ambitious, competitive and wanting to
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accumulate wealth or possessions. The masculinity side of this dimension represents
a preference in society for achievement, heroism, assertiveness and material rewards
for success. Society at large is more competitive. Its opposite, femininity, stands
for a preference for cooperation, modesty, caring for the weak and quality of life.
Society at large is more consensus oriented; 4. uncertainty avoidance (UA) the
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uncertainty avoidance dimension expresses the degree to which the members of a society
feel uncomfortable with uncertainty and ambiguity. The fundamental issue here is how
a society deals with the fact that the future can never be known. Countries exhibiting
strong UA maintain rigid codes of belief and behavior and are intolerant of unorthodox
behavior and ideas. Weak UA societies maintain a more relaxed attitude in which
practice counts more than principles; 5. long-term orientation (LTO) only emerges
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from data from students in 23 countries. When detected, it concerns preservation over
a long time. Things do not need to be rushed and another opportunity is to be expected
Hofstede argues that understanding cultural dimensions could help communication
between cultures and countries. Understanding and respect of cultural norms can
promote successful international diplomacy as well as international business.
Diametrical cultural norms can cause a lot of problems if each individual group
doesn't accept the others
Trompenaars's research was more systematic and scientific. It involved 15000 people
from 47 countries. He came to the view that cultures differed in three main ways: 1.
relationships between people; 2. attitudes towards time; 3. attitudes towards the
environment
1. Relationship between people has five sub-dimensions: a. universalism vs
particularism reflects a culture's emphasis on rules and their consistent
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application (universalism) or its emphasis on flexibility and bending the rules
depending upon the person and his or her circumstances (particularism); b.
individualism vs collectivism concerns the emphasis a culture places upon the
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individual and his or her rights and responsibilities (individualism) or the interests
of the group and achieving a consensus of opinion (collectivism); c. unemotional vs
emotional is the degree to which a culture stresses detachment and objectivity in
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decision-making (unemotional) or whether subjective feelings are a part of decisions
(emotional); d. specific vs diffuse is the extent to which a culture stresses in
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depth, intense relationships (specific) or a wider range of superficial relationships
(diffuse); e. achievement vs prescription reflects the extent to which a culture
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rewards people on the basis of their achievement on their social standing, celebrity
and connections
2. the way that time was viewed (the way that the present is viewed in relation to
the past): a. western cultures tend to see time as a linear synchronic dimension
(clear past, present, future - present time is precious); b. in sequential cultures,
time is a passing series of recurring events where opportunities will recut
3. relationship with the environment: a. in inner-directed cultures people see
themselves as separate from the environment and attempt to control it for their
personal benefit; b. in outer-directed cultures people see themselves as a part of
nature
Hall divided international cultures in: a. low-context cultures (UK, Canada, Germany,
USA) important communication uses written and spoken word; b. high-context cultures
(Japan) only a part of the message is communicated in words, the rest must be inferred
from contextual cues such as physical setting, the body language and even previous
history
NATIONAL LEGAL AND FINANCIAL CONTEXTS
1. codified law (civil law) where a nation sets up a legislature to devise a
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comprehensive set of laws based upon their view of justice and morality. Civil law
starts with abstract ideas that aim to formulate general rules for the future. These
general ideas become more specific and practical as they are developed (Justinian's
Code). Financial context: countries with codified law tend to favor raising finance
by credit (banks, rich families or state). Gearing is usually high. In these countries
there are fewer accountants and accounting rules give greater focus to taxation
issues
2. common law mainly developed by judges who make specific decision in response
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to specific situations. These decisions are taken into account in making further
judgments, i.e. they set a precedent for future cases. Sometimes the legislature will
intervene to systematize judgments and remove anomalies. Juries are very important
in deciding matters of fact. Financial context: country using common law tend to
favor raising finance by offering equity such as via the stock market. Gearing is
relatively low
3. Islamic law (religion law) is based in religious writings. Lawyers play a
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relatively minor role and the judges have religious training as well as legal
training. Juries are not allowed and the courts are not very independent of religious
leaders. There are two main branches of Islamic law: Sunni and Shia. Financial
context: for many years the development of financial institutions was severely
restricted by the sharia's prohibition against payment or collection of interest. A
number of ways are used to overcome the ban of interest. Other approaches involve
banks giving depositors "a gift" or paying "rent" rather than interest
4. socialist law (communist law) is based on statutes devised by a legislature.
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Party members play an important part in deciding disputes so the courts have only
limited independence from politicians and juries are rarely used for important cases.
Financial context: in a pure socialist state, the state owns and controls all
financial resources. It was usually convenient for the state to set up several banks.
Usually there would be at least a state bank and a people's savings bank. There may
be other banks for specific purposes (construction, foreign trade). Most socialist
states now also have commercial banks or at least allowed investors to purchase a
share in previously state-owned banks. The state still controls the economy and may
fiercely restrict foreign control
THE GLOBAL CONTEXT AND GLOBALISATION
Globalization can be defined as the accelerated interdependence of economic and
business activities across national boundaries. Globalization is the process by which
the world is becoming increasingly interconnected as a result of the evolution of
worldwide systems of transport and communications. Globalization is a worldwide drive
towards a global economic system dominated by supranational corporate trade and
banking institutions that are not accountable to democratic process or national
government
Saudi Arabia can produce oil, Australia cannot. Australia can graze sheeps, Saudi
Arabia cannot. It makes sense for Saudi Arabia to concentrate on extracting oil and
buying sheep from Australia. If all countries focus upon what they do best and trade
with other countries for things they do less well, the whole world is better off:
petrol gets cheaper and so do lamb chops
REASONS FOR GLOBALIZATION
reasons at the organizational level: 1. economic scale if a service or product is
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made in high volumes. Often the market in one country is not big enough so
organizations try to get customers from other countries. Indeed, in some industries
it would not be economic to attempt any production on the basis of national demand;
2. other organizations "go global" when they have saturated their home market
(McDonald's); 3. some companies "go global" in search of cheaper resources. The
colonial powers established their empires in order to have cheaper access to gold,
sugar, cotton, tobacco, tea or rubber. Today firms may "go global" to gain access to
cheap labor for call centers producing trainers; some organizations "go global" to
provide a 24-hour service. By siting offices in each of the three main time zones
(London, New York, Tokyo) they will be able to trade throughout the day
STAGES OF GLOBALIZATION
1. importing refers to buy goods and services produced across a national border.
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The party bringing in the good is called an importer. Companies import goods/services
that are not available in the local market or that, even if available, the foreign
market produces at a cheaper price and better quality. In international trade, the
importation of goods is regulated by trade agreements, and the involved jurisdictions
can limit import quotas or may impose a tariff (tax) on the goods; 2. export →
Exporting refers to selling goods and services produced in the home country to other
markets. Exporting requires significantly lower level of investment and risks than
other modes of international expansions. The lower risk of export typically results
in a lower rate of return on sales (profitability) than possible through other modes
of international business. Later an organization may export goods by setting up a
website or advertising in another country (can employ agents); 3. outsourcing →
Outsourcing is the contracting of business processes to external firms, usually in
developing countries where labor costs are cheaper. This practice has increased in
prevalence due to better technology and improvements in the educational standards of
the countries to which jobs are outsourced; 4. licensing Licensing is a business
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agreement involving two companies: one gives the other, in exchange for payment,
rights or resources (patents, copyrights, technology, managerial skills) or other
factor