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1. BASIC FEATURES OF THE PRODUCT

Magnetic card;

Contains up to 25 fidelity cards of several

brands;

Simple;

Convenient;

Removes the need for customers to carry a lot

of loyalty cards. ELEONORA BOTTINO - 165083

2. RULES THAT BRAND AND CONSUMERS

WILL HAVE TO RESPECT

SELLERS

 Must register their companies on the website

www.smarty.com

 Pay € 130 for an annual subscrition

 Send request for participation in the program.

After a few days…

ELEONORA BOTTINO - 165083

2. RULES THAT BRAND AND CONSUMERS

WILL HAVE TO RESPECT

… sellers will receive SM@RTY-BOX

at its registered office

The kit contains:

 250 magnetic cards

 registration forms

 information sheets

 promotional material

to distribute to customers. ELEONORA BOTTINO - 165083

2. RULES THAT BRAND AND CONSUMERS

WILL HAVE TO RESPECT

CONSUMERS

 Will buy SM@RTY on the website www.smarty.com

or directly by their “trusted seller” at the cost of € 5;

 Must subscribe on the website;

 To upload all their loyalty cards.

But it doesn't stop there…

ELEONORA BOTTINO - 165083

2. RULES THAT BRAND AND CONSUMERS

WILL HAVE TO RESPECT

… consumers can also download a free application

for smartphone and tablet

They can check:

 collection of points

 expiration of loyalty programs

 promotions

 special offers ELEONORA BOTTINO - 165083

3. STATISTICAL INFORMATION

Each person owns from 10 to 15 loyalty cards.

ELEONORA BOTTINO - 165083

3. STATISTICAL INFORMATION

77% of consumers interviewed would prefer

to bring with them single magnetic card.

CONSUMERS INTERVIEWED

23% CONSUMERS THAT

PREFER TO BRING SINGLE

FIDELITY CARD

CONSUMERS THAT

77 PREFER TO BRING A LOT

% OF FIDELITY CARD

ELEONORA BOTTINO - 165083

3. STATISTICAL INFORMATION

87% of consumers interviewed would use an application

for their smartphone to keep them updated.

CONSUMERS INTERVIEWED

13% CONSUMERS WHO

WOULD USE AN

APPLICATION

CONSUMERS WHO

WOULD NOT USE AN

87% APPLICATION

ELEONORA BOTTINO - 165083


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DETTAGLI
Corso di laurea: Corso di laurea magistrale in economia aziendale
SSD:
Università: Calabria - Unical
A.A.: 2014-2015

I contenuti di questa pagina costituiscono rielaborazioni personali del Publisher ele.bì di informazioni apprese con la frequenza delle lezioni di Business English e studio autonomo di eventuali libri di riferimento in preparazione dell'esame finale o della tesi. Non devono intendersi come materiale ufficiale dell'università Calabria - Unical o del prof Argondizzo Carmen.

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