Business English - project

The PURPOSE is…

… to facilitate consumers to partecipate in any

merchant loyalty program that become a powerful

retention tool for both old and new customers.

If the client brings the

card always with her, she

will be encouraged in the

choise of a shop rather

than another one.

ELEONORA BOTTINO - 165083

OUTLINE MY TALK

1. Basic features of the product;

2. Rules to respect for partecipating in the program;

3. Statistical information;

4. Analysis of marketing of the product;

5. Benefits to both sellers and consumers.

ELEONORA BOTTINO - 165083

1. BASIC FEATURES OF THE PRODUCT

Magnetic card;

Contains up to 25 fidelity cards of several

brands;

Simple;

Convenient;

Removes the need for customers to carry a lot

of loyalty cards. ELEONORA BOTTINO - 165083

2. RULES THAT BRAND AND CONSUMERS

WILL HAVE TO RESPECT

SELLERS

 Must register their companies on the website

www.smarty.com

 Pay € 130 for an annual subscrition

 Send request for participation in the program.

After a few days…

ELEONORA BOTTINO - 165083

2. RULES THAT BRAND AND CONSUMERS

WILL HAVE TO RESPECT

… sellers will receive SM@RTY-BOX

at its registered office

The kit contains:

 250 magnetic cards

 registration forms

 information sheets

 promotional material

to distribute to customers. ELEONORA BOTTINO - 165083

2. RULES THAT BRAND AND CONSUMERS

WILL HAVE TO RESPECT

CONSUMERS

 Will buy SM@RTY on the website www.smarty.com

or directly by their “trusted seller” at the cost of € 5;

 Must subscribe on the website;

 To upload all their loyalty cards.

But it doesn't stop there…

ELEONORA BOTTINO - 165083

2. RULES THAT BRAND AND CONSUMERS

WILL HAVE TO RESPECT

… consumers can also download a free application

for smartphone and tablet

They can check:

 collection of points

 expiration of loyalty programs

 promotions

 special offers ELEONORA BOTTINO - 165083

3. STATISTICAL INFORMATION

Each person owns from 10 to 15 loyalty cards.

ELEONORA BOTTINO - 165083

3. STATISTICAL INFORMATION

77% of consumers interviewed would prefer

to bring with them single magnetic card.

CONSUMERS INTERVIEWED

23% CONSUMERS THAT

PREFER TO BRING SINGLE

FIDELITY CARD

CONSUMERS THAT

77 PREFER TO BRING A LOT

% OF FIDELITY CARD

ELEONORA BOTTINO - 165083

3. STATISTICAL INFORMATION

87% of consumers interviewed would use an application

for their smartphone to keep them updated.

CONSUMERS INTERVIEWED

13% CONSUMERS WHO

WOULD USE AN

APPLICATION

CONSUMERS WHO

WOULD NOT USE AN

87% APPLICATION

ELEONORA BOTTINO - 165083

4. ANALYSIS OF MARKETING

 The production cost of a SM@RTY is € 1,10.

 I predict to roll-out SM@RTY in September.

 I plan to distribute the product:

ALL OVER THE FOREIGN MARKETS

NATIONAL (French and

TERRITORY Spanish markets)

 At the moment, only one american company

produces a similar product and it works only over

american market. ELEONORA BOTTINO - 165083

PITCHING FOR FINANCE

A loan for a total amount of

1 MILLION €

is needed.

ELEONORA BOTTINO - 165083

SUMMARY

CONCLUSION  SM@RTY features and benefits;

 Operation of SM@RTY for both

SM@RTY is the universal consumers and sellers;

fidelity card that allows

consumers to have all their  information resulting from

fidelity cards everywhere market surveys;

without bringing around all

their cards.  how much I should ask to

lenders of the project;

 analysis of production cost and

the expected turnover of the

product.

ELEONORA BOTTINO - 165083