Unit 1 Lesson 1
Keys
Exercise 1
Print: newspaper – magazine* (also radio/TV program) – novel – brochure – election poster
Television: documentary – talk show – music video – soap opera – sitcom
Internet: ezine – forum – blog – newsletter* (also printed) – hypertext
Exercise 2
- 1c7
- 2d3
- 3f1
- 4g6
- 5e2
- 6a5
- 7b4
Exercise 3
A radio talk
- Addresser: broadcaster / speaker
- Addressee: listener
- Setting: home / car / office ...
- Message: information
- Contact: radio (waves)
- Channel or mode: phonic-audio
- Code: oral English, informal
- Language function(s): phatic; expressive
A newspaper
- Addresser: publisher / journalist
- Addressee: reader
- Setting: home / library / café
- Message: information
- Contact: print
- Channel or mode: written-graphic
- Code: written English, standard
- Language function(s): informative; conative
A hypertext
- Addresser: multimedia or web publisher / designer
- Addressee: user
- Setting: home / school / office
- Message: information
- Contact: computer (digital)
- Channel or mode: multimodal
- Code: standard or slang English; sound; video...
- Language function(s): informative; poetic
Exercise 4
- 1. (F)
- 2. (T)
- 3. (F)
- 4. (T)
- 5. (F)
- 6. (T)
Exercise 5
The media: radio, print media, newspapers, magazines, television, comic books, film, music
Media: radios, albums, cassettes, CDs, cassette recorders, video-cassettes
Exercise 6
(Grammar box on determiners)
- an
- the
- the
- the
- a
- the
- the
- the
- a
Exercise 7
- Produce (and producing)
- Shape (and shaping)
- Forge
- Construct
- Constitute
- Create
Unit 1 Lesson 2
Keys
Exercise 1
- What kind of text is this? Descriptive; instructive
- What is its function? Informative; metalingual
- What is its message? People should be aware of media constructions
- Who is the addresser? Teacher / media expert
- Who is the addressee? Students
- What is the context? Education on the use of media
- Which are the contact and the code used by the author? Computer (website); written (digital) Canadian English, formal
Exercise 2
- a. All media are construction
- h. The media construct reality
- b. Audiences negotiate meaning in the media
- f. Media have commercial implications
- e. Media contain ideological and value messages
- g. Media have social and political implications
- d. Form and content are closely related in the media
- c. Each medium has a unique aesthetic form
Exercise 3
- 1 (T)
- 2 (F – not entirely)
- 3 (F – almost always influenced by commercial concerns)
- 4 (T)
- 5 (F – it is always influenced by the media)
- 6 (F – all media can be enjoyable)
Exercise 4
How many times is the word media repeated? 17 + 1 medium
List all the words linked to the media (synonyms, derivatives, hyponyms, antonyms)…
-
Stampa britannica
-
comunicazione pubblica - L'ufficio stampa
-
La stampa - informazione
-
Processi di stampa