Schemi Business

FACTORS

OF an

knowledge organization

experience saggezza

who

HAR and

work talents

Hey

in a

Entrepreneurship bring

organization

people the lana

ora state water

III natural

useful

things

resources in

io attive

take Capital tools

risk and

Factory machinery money

to valueto

in efficient

Economic

system use a

resources Outputs

way provide

scarce

CAPITALISM

socialiste

COMMUNISM

Demand supply

graph curve

supply CASE

CAMPARI

i Demandacurve

1

6

Chapter to

the forward desire create sustainable

spirit

Entrepreneurial thinking profitable

positive cut

reprises

tu le

of self

che

control

locus credere confident

Internal cose

cambiare

possa

for

Tolerance si

come

ambiguity all'imprevisto imprevedibile

reagisce

Birth

of Maturity

Stages a stage

stage stage

Breakthrough

company

Small family medium

businesses business

business small

owned small

of

Forms Sole individuale

ownership impresa

proprietorship

General the share

su owners responsabilita

c s

partnership management

Limited to

limited

losses

sa are

business

partner

partnership general manage their

Investment

GILA

E its

from

that

exists

Corporation a separately

entity owners

legal

spa

CASE of and

Limited srl combination

a

Corporation Corporation

liability partnership

sale ship

proprieta

less

but

Franchise control

morestability

name

recognition no Indipendent

changing

chapter 1 to

Business R

functions and

D Area

core conceive products

responsible new

design

Production does

make or Services

goods create

identify new promotionalstrategy

Marketing opportunities

HAR Lire and

Recruits

Secondaryfunctions develops support employees

Financial control

plan

Accounting spendingreports

Ian

Business Provide Real

in estate

s

Services expertise

Extract

Chapter antenate

14 t

Invention or something

up

creating new

making

the of

act into

Creativity and ideas

new imaginative reality

developing

Incremental Radical

Jump

upgrade

Product of

the

the of Creation

tue pls

Innovation in

a or view

a or

change performance

appearance one

the

Process in is

pls

innovation conceivedmanufactured disseminated

or

change way

Productdevelopmentprocess idea and object

physic

generationResearch development

9

Chapter Production

if

of to costs

scale minimize

Economy sales

can

you gran to

of with

in

Types Mass standardization

system

a large

production production produce quantities

for batches

Flexible costeffective smaller

mare excar

industry

production producing in

Customer to

Driven

Production make

order

customerdemands

evaluating the

the

between and

connection consumer

Company

the

It's to

GANTT of

CHART

Critical a

path Operations

diagram organize sequence

the

from

Qualitycontrolthere're Iso

established UE standards environment

called

protocol concerning

many process

13

Chapter Marketing

the of then

between backfrom

to

customer value

Marketing in

a order capture

creating relationship

process to

to

place efforts attract area

a

marketing particular

peopleorganizations

marketing geographical

us

Selling Marketing 4 utilities

form into gls

finished

raw

materials

convert

time

gls when want

customers

available in

place location

convenient

a

productavailable tothe

the

from

Is

ownershipTransfer seller buyer

g to

its

of their

chi

towardwhom gls

market

Target markets ideas

or

an

verso organization satisfy

strategy

group people

d B2B or

132C

market specificneeds

Types preferences

4ps PlacePrice

Promotion

Marketing Product

mix the of withsimilar

into

Market market wants

and

smaller

division needs

diverse

segmentation ones purchase

behavior

based location

on

geographic criteria

demographicbased s

socioeconomici

demographic

on characteristics

based

on

psychological

graphic

psyco

productrelated based

on buyer's relationship

of follow of

that

Consumer behavior and

actions ultimate actions buy

precede

consumers alti

and Self

factors does

motives

needs concept

personal and

factorsculturasocial influences

Family

interpersonal

factorseconomicevents

external

Business behavior from

of

buying multipledecisionmakers

influences

variety

14

Chapter product

Consumers convenience products

shopping

products

products products specialty

life

The introduction

Cycle growthmaturitydecline

product

Services to

difficult

and

are standardize

intangible perishable License

brand

Product brand brandloyalty to

identities and

an

agreement

equity produce

i i

i another

tue

to market

tua

t

hat company'sproduct

wire

a

vane a

identify degree

has to

built canine

customer

campana

product for fee

in a

a

brand

upin a exchange

speciebrand

purchase

Labelling

Packaging i

i to

iue.name used

buyer identify

a

brand

and

perceptions informations

multiple

15

Chapter Distribution the tothe

Flow

from

gfs

Distribution through user

Channel business

patti consumer

producer

of to

from

actual

Physical

distribution gls

movement consumer

producer

to

Manufacturer control

who distribution system

intermediaries

leading

by

owned

of

Wheel atlaw

in and

theyno

which

evolutionary are

stores sensitive

retailing replaced

price

longer

appeal

process prices other

low

by pricegenerators

Promotion

16

Chapter and purchasedecision

function a

of influencing

persuading

informing

promotional mix

mix non

promotional personal selling personal

setting

of

at numbers

targeted

Advertising communication potentialbuyers

large

productadvertisinginstitutionaladvertising

cause

advertising

of oriented

reminder

Type informative

advertising comparative

persuasive

Chapter 15 pricing

Cost

basedpricing without

based considermarket's

and marketingcosts conditions

on production

settingprices

Value perceptions

basedpricingsettingprices

based high

customer

on high

quality

price

law low

price quality

Optimalpricing

pricebased curve E

demand odd

on e 0.99 999

price

aste

Auctionpricing ex Ebay

Skin the

for inthefirst later

and

a

anhigh new stage lowering

charge product

price price

pricing to

atlaw

Penetration make

a Sales

introduce new volumequickly

price

pricing products to

Loss other

at

leader consider

loss

a a products

product

pricingsetting the

thinkIt's

to value

Participitive customers they

pricingallowing pay money

17

Chapter accounting

the to

of take

financial

and decisions

Accounting communicate information

interpretati

measuring ng

process for the

financial focus

Financial information organizationinternal

outside

users

preparing

accounting the

for focus

within

by

data external

use

Managementaccountingpreparing organization

managers

also corporateaccountants

called

who

Private is in a organization

company

employed

Accountants t

fee

for

tothe a

who

public accountingServices public

provide Luxottica

CASE

but

also function

bumping

identification Communication

Accounting recording

process contabilità

a

Basic Equity

Assets Liza

ii Ea A

Cap

LIABILITIES

Equation

accounting proprio

documents bili

check Double

Business entry

receipt accountingpartitadoppia

of

General statement Flow

sheetProfit statement

Balance finanziario

Cash

Loss

financialreports rendiconto

18

Chapter Financial Control

Management

offer

Chief

financial

Cfo

µ for off

the

firm's

Financialmanagementplanning and funds

and allocation

needs

a money spending

managing

off

Risk isthe is

returntrade of risk istheriskand

Long

balance higher

rewards

againstpotential

potential higher

perspective the

the in

that

Financial funds and Hee funds

a document which

plan intended

needed

outlines se uses reward

way

3 risks

term

Financial and

term and

Keys and

long

short demandspotential rewards leverage

Management balancing flexibility

The

Budgeting

process

control

and

Budget revenues

planning operating

expenses

7 of for

to events

from

Financialcontrol and financial external

basic deviations

correct

plan

adjusting

analyzing

process

2 to

at of

from tue

based

ero and

zero

start mustjustify

each

beginning

each

budgeting adjust

department period everyexpense

the year'sbudget

previous

to

start

start operations

budgetnecessary

budget

up caneamaster

Also

andnon funds budget

tense

an

with spends

budget

operating revenues

budget

of for

fixed

Types assets

that

capital

budget budget outlines

budget expenditures of

to a

in

value

capital business

paia

investments permanent

something

acuire

money to

the

that costs

identifies a

needed project

budget

budget