Parole chiave

Unit 3 Lesson 1 Keys

Exercise 1

Transmitting – air – telegraphy – voice – beeps – voice – sound – amateur – talk – airwaves – broadcasters – commercial – commercial – set – listened – broadcasting – programs – listeners – medium – advertising – propaganda – entertain – listeners – means – communication – understand – literacy – broadcasters – schedule – messages – listen – airwaves – slot – sponsors – slot – commercials – stars

Exercise 2

1F, 2F, 3F, 4T, 5F, 6T, 7F, 8F, 9T, 10T

Exercise 3

Production reception genres/formats acting audience newscast listeners entertainment programme broadcasting tuning in radio adaptation reporter audience share news bulletins booth soap opera rehearsals music networks radio icon sounds station frequencies advertising skit genre phone-ins and talk-back

Exercise 4

• Panic – the psychological power of radio
• Skits hoax hoodwink shock and confuse create alarm take in psychological impact manipulation unaware panic shock and hysteria scam deception fooled spoofs and cock-ups convince spoofer dupe suspend disbelief vulnerability

Unit 3 Lesson 2 Keys

Exercise 6

1a, 2c, 3b, 4b, 5c

Exercise 7

1F, 2T, 3F, 4T, 5F

Exercise 8

1d, 2a, 3f, 4e, 5g, 6c, 7b

Exercise 10

Pre-reading: Note the following: “Reality” TV are programmes like Big Brother, where the people who are performing are not actors. A holiday ‘challenge’ programme is a programme where people – often celebrities – are followed going on a holiday in which they have to survive difficult situations or do dangerous things. Summary 1 is more accurate.

Exercise 11

1. 85
2. 10
3. 80
4. 5 billion
5. 10
6. 20
7. 1/3
8. 4

Exercise 12

• Author = writer – writes novels, reports, etc.; broadcaster = works on TV or radio
• Research = trying to find information; report = writing up what you have found out
• Good/bad coverage = coverage means how you “cover” a news event or sports story, etc. So, good coverage means it was filmed well, and the news or sports story was reported well.
• A commercial channel = a TV channel that is paid for by advertising; the BBC (British Broadcasting Corporation) is paid for by the British public by a compulsory TV licence scheme.
• Conducted = carried out; funded = financially supported
• A snapshot survey = a quick look; comprehensive analysis = a detailed and thorough investigation; a searching examination