Analisi di Pagine Facebook per esame di Inglese II con Ravizza

Facebook pages

CocaCola

One of the Facebook pages I’ve chosen to analyse is from a brand famous all over the world: CocaCola. It is, therefore, a page with a huge number of followers of all ages and genders. This is demonstrated by the millions of people who follow the page and also by the fact that, going on the page’s home, you can choose your own language from the enormous list, permitting everyone to understand the content posted.

The layout of the page is very simple and on the cover there are a man and a woman, whose faces are not completely visible, who drink CocaCola smiling brightly: the girl holds a Coca Cola Zero (because this type of drink is lighter and is more used by women), while the boy a normal one. It is a simple cover, but it implicitly explains that this product is for everyone and it brings happiness.

In the “About” section, there are the link to the official page and more info about the product: in particular, there is the “Impressum” section, which is a facultative part, where the admins explain the origin of the brand and the “House rules” such as Users condition and copyrights. It also describes the page as “Welcome to the happiest Facebook page on, um, Facebook” and that makes us think about the cover of the page. The term um, highly informal, jokingly correct the repetition created by the admin.

This page usually posts advertisement videos with a short written post. Since it is summer, the post fixed on the wall is a video titled as: “When every moment counts, how do you make the most of it? Grab a Coke and tune in to One Last Summer every week to watch one group of friends share their last few summer months together.” For this spot, they have chosen common teenagers, who enjoy every moment of summer with their faithful companion: Coke. Here the main targets are teenagers, but the personalization, the rhetorical question and the imperative refer to all the readers.

In mostly every post, the tone is informal and they make use of hashtags, gifs, emojis, exclamation points, tags and acronyms like TFW “That Feel When”. The admins use every occasion to sponsor the brand, such as complimenting with France for winning the World Cup with a gif of a girl holding a Coke and with her nails painted with the French flag.

Grandson

One of the pages I’ve chosen to analyse is “Grandson”, a page made by the homonymous American artist. In order to catch a viewer’s attention, a Facebook status must be short, to the point, and intensely interesting. Therefore, rhetoric on Facebook is not as elegant, detailed, or developed as the rhetoric utilized in a face-to-face setting: this page, though, has some exceptions, because his status are not short, but at the same time they are interesting and upstream.

The page is made for people who like his alternative music and I think he doesn’t care about what type of register he uses, formal or informal, polite or unpolite: he just wants his message to be known and he doesn’t care of what people say. However, if it wasn’t for the time-stamp, we wouldn’t know when or where he wrote the various posts. On the wall, there are also the upcoming events, with the possibility to participate and buy the tickets. The layout of the page is simple and as the cover of the page we can see the cover of his latest album (and, if we open...