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Italian Wine Exports in 2019

According to ocmvino, the ISTAT data of Italian wine exports in 2019 record, as mentioned, an overall positive signal, within which, however, there is that it grows and those who fall below their average. Piedmont (+ 4.2%), Veneto (+ 3.2%) and Tuscany (+ 4.4%) hold good, which together account for almost 70% of total Italian wine exports for a total value of €4.46 billion. Molise (with an extraordinary performance of + 15.9%), Campania (+ 15%) and Friuli Venezia Giulia (+ 9.3%) gain ground, while Lombardy (+4, 2), Lazio (+2.5) and Abruzzo (+2.2). 74 Trentino Alto Adige is also positive with + 4.4%, but the premium for the greatest growth is that of the small Valle d'Aosta, whose wine exports reached + 51.8%, albeit with a quotation of just 2.5 million. Black jersey for Liguria (-22.7), Basilicata (-20.2%) and especially Calabria, which loses 34.8% of turnover to just 4.8 million. Also, according to I numeri del vino, starting with the ATECO data. National figure -3.4% in the semester,

The "secondary" regions are down by 5%, therefore more than the average, the "important" regions have slightly less marked drops. Veneto is perfectly on average at -3.6%, Tuscany slightly below -4.2%, Piedmont slightly better -2.1%, Trentino Alto Adige even positive, + 1%. Among the most significant negative data, the 18% decline in Lombardy stands out, in addition to -16% in Friuli Venezia Giulia. Among the positive "weight" data, I would like to point out + 3% in Emilia Romagna and + 7% in Sicily.

In the second "cut" on bottled wines, the national decline is very similar to -3.5%. The PDOs, which are more than half, drop by 3.0%, the IGTs by 1.6%, while the table wines lose more share, -6%. The positive signal is back on the DOC whites of Trentino Alto Adige, + 7%, while there are no positive data among the red PDOs, although the Piedmontese DOCs are down by only 1%. In IGT wines the opposite happens, better the red IGT than the white ones (+ 3% and -13% respectively).

The winery Fra I monti was born by buying old, abandoned vineyards at a rather high latitude, about 1000 meters above sea level. Surrounded by a prevailing nature, characterized by chestnut trees, the vineyards are composed of native cultivars such as Maturano, an almost completely extinct white grape, and Semillion, a vine imported from France in the Napoleonic era. All the vineyards of Fra i Monti are grown organically without the use of chemicals and in the cellar, there is a biodynamic approach, with spontaneous vinification, indigenous yeasts and refinements in amphorae. A low production guarantees them to better manage the company by focusing on the care of the wine that in this way reaches a very high quality.

In the other hand, the company D.S. Bio bred Haflinger and Pony di Esperia horses (an endangered breed) and the vines that are grown are indigenous to the Comino Valley and Media Valle del Liri (Maturano).

and Pampanaro as white; Lecinaro and Giulia grape as reds). Most of the work in the vineyards is manual, or with the help of horses; this is to limit mechanization as much as possible. The same goes for winemaking: the wines ferment and refine in concrete tanks, the decanting is done by gravity without the use of pumps. The company is certified organic and in biodynamic conversion. They produce about eighteen thousand bottles a year. Also, the entrepreneur grows organic wine using Trebbiano grapes and ripens in purity and, from here, he has had great success developing an "Orange Wine", through a greater ripening of the grapes maturano. Regarding the Fra i Monti winery, the entrepreneur has chosen organic wine by focusing on the fact that their product must consider canons of sustainability, organicity and respect for the supply chains since they are totally opposed to chemical products such as pesticides, chemical weeding and treatments intensive with nitrogen preparations for fertilization.

approach to make the wine as organic as possible. For this company, the transformation of the wine is carried out in the cellar despite being very small but the entrepreneur intends to buy a larger cellar (130 square meters) to reach the production of about 50 thousand bottles per year, also trying to increase the flow of tourists who use the service of the visit of the cellar and the vineyard. In fact, this company focuses heavily on eco-tourism that allows the visitor to know the product better and to have a better overview even than the competition by focusing on treating the vineyard in the most natural way possible trying to avoid the "perfection" effect which, as the entrepreneur noted in his visit to the Antinori winery, leads to not having a real agricultural biodiversity (considering the entrepreneur to be a real environmental problem since he focuses a lot on real biodiversity). Subsequently, the entrepreneur illustrated that he has a second business connected to the farm.

The entrepreneur believes that many Italian organic wine producers do not fully respect the organic supply chain in the cellar, which affects the taste and quality of the product. To address this issue, the entrepreneur states that their organic white wine contains only 18 to 20 ml of sulfur per liter, well below the maximum limit of 200ml per liter set by Italian legislation. The company is actively working to require more detailed product analysis information on the label, as wine is the only food product that does not provide exact chemical values such as proteins, tartaric acid, fatty ascorbic acid. The entrepreneur believes that specifying the quantity of sulfur in the wine is crucial in differentiating organic wine from non-organic wine and would help boost sales among consumers.

In order to be more informed, it would be more oriented to choose a product with a more detailed wording on the label, especially for the amount of sulphites. Therefore, according to him, it is not necessary to simply insert in the label the words "does not contain sulphites" but be as detailed as possible, already simply writing "it does not contain added sulphites", because it is the fermentation of the grapes that endogenously creates the sulphites in the wine.

The export level of these Lazio organic wineries

Regarding the prospect of the export of Italian organic wine, Fra I Monti's CEO thinks that this is an inexhaustible source as a business given the number of wine consumers in the world and the difficulty of these consumers to find these products abroad due to the presence of importers and buyers themselves also at the level of ideas in order to be present in a widespread manner since international distributors, according to him, are indispensable thanks to

Their knowledge of foreign markets. Also, Rocco Toti's company in the mountains is based on the fact that it has a large presence in Italy with 70% of sales in Italy and 30% abroad with reference mainly to countries such as Japan, Korea, USA and Scandinavia. The company currently has two employees with an annual turnover of one hundred and fifty thousand euros. The social networks most used by the company are Instagram and Facebook. Furthermore, specifically for the countries of Scandinavia, the entrepreneur states that these consumers are more sensitive to quality agricultural products than Italians as they do not have agricultural biodiversity, especially for vegetables as there are only three types of vegetables in Scandinavia. Unlike Italy which has about five hundred, demonizing, moreover, the lack of attention to the quality of the products related to the high number of agricultural species. This sensitivity to the quality of the products allows these foreign consumers to increase their

Refinement of quality by preferring Italian organic wines with a higher price than "cheap and industrial" production chain or factory wines at a lower price. Regarding the importance of the creation of networks between companies, the entrepreneur states that this creation is fundamental especially in the territory since, according to him, there is currently, unfortunately, a sort of jealousy between entrepreneurs of the same territory and production philosophy that prevents of a more effective network. The entrepreneur cited an example regarding the creation of networks stating that, during a visit to a French champagne company that is a partner of the company "in the mountains", the French entrepreneur suggested tasting competitor products instead of his own. to increase the network, noting the fact that Italian companies are too competitive with each other, instead of collaborating and sharing knowledge, preventing them from obtaining greater collective growth. 79