Domande di Digital marketing

They don’t have an authentic relationship with their online community

They have a number of followers between 10k and 50k

9. One of the distinguishing characteristics between an influencer and a celebrity

is that the influencer is distanced from their niche of followers

True

False

10. A company, before identifying the right influencer for its campaign, needs

to define its objectives, its target audience, its budget, its KPIs and the social

platform

True

False

11. Influencer marketing is a strategy used by companies to partner with

people (influencers) who have … potential customer

True

False

12. Which of the following statements is not correct for the strategy of

discount code?

This strategy enables the brand to trackconversions and ensures that they are

measuring the ROI of their sponsored posts

This strategy is used to stimulate user generated content

All answers are correct

This strategy can increase sales of a product or service

13. [……] are self-service models for accessing, monitoring and managing

remote datacenter infrastructures, such as compute (virtualized or bare metal),

storage, networking and networking services (e.g. firewalls)

14. Which is the most important strategical component of an online marketing

plan?

Internet site SERP strategy

Budget of the current year

Social networks long term sponsoring plan

Content strategy nostro

15. Which of the following definitions correctly describes what digital

marketing is?

Online advertising centered around the content published by your company

A growing component of an holistic marketing plan

An investment in one to one relationships

All of the answerns are correct

16. GDPR is of critical importance for the internet industry in EU because:

It deals with non discrimination rights

It prohibits non EU companies to deal with privacy inside the EU protecting the

business of EU companies

It imposes to companies to adopt strict rules and controls on how personal data

are managed, risking severe fines and penal responsabilities

It is a regulation and not a directive

17. Which is the difference between SEO and SEM?

SEO is about natural results, SEM is paid

SEO is driven only by Google, SEM is driven by the available budg..

None of the above is correct

They are the same thing

18. Marketing Ethics implies difficult choices. Select the wrong answer…

following statements

Selling products/services without asking for an eccessive

19. Taking profit advantages at the expenses of clients

Always having in mind a principle based company…

Always doing the right thing, like do not oversell…

20. Which is the best way to include Facebook in your company’s on line

marketing plan?

A blend of investments in content (page, posts) and in media

Invest all our founds in Bussiness Manager facebook tool to maximize audience

All the answer are correct

Focalize investment in producing content for the company’s Facebook page

21. Audiweb is:

All the answer is are correct

A social Network

A company that sells on line advertising

A company that provides on line audience data

22. UX is:

Unique Crossing is the chance to impulse buy a product

The acronym fot ‘’Under Crosselling’’ used to define hidden advertising

The software that produces scores used to improve responsiveness to

advertising

The acronym for ‘’User Experience’’ and a skill to improve consumer satisfaction

23. E-commerce must always

Offer good value for money and easiness of service

Take into consideration the best possible price for goods

Sell only to a specific target

Include a logistic platform integrated in the own business model

24. Which is the most important element in Google’s success business case?

An innovative advertising model based on CPC auction

A powerful algorithm

A software called spyder reads and stores content pages

All the answer are correct

25. Which is the foundation of the Enel Energia Digital Marketing strategy?

Social Networking full coverage

Always on

None of the answer is correct

Ubiquitous connection

26. An online marketing budgets must include:

Offline media plan

SEO strategy

Consumer CATI (Computer aided telephone interview) market research

Content management, social pages, SEO, SEM, banners, dem possibility

27. Funnel is

The consumer advertising journey from reach to action/purchase

All the answers are correct

An online open source software tool

The ideal to convince a consumer to purchase our goods

28. Ethics do:

Help us take a marketing action

None of the answers are correct

Remain immutable over time

Change fastly over time with faschion

29. According to Thomas Kuhn, scientific revolutions arise

Select one:

a. On the basis of verifications

b. None of the above

c. On the basis of one or more falsifications

d. With the substitution of one paradigm for another

30. Intangible elements are a key component of KPIs.

Select one:

True

False

31. User-Generated Content and Customer Experience strategies can be

measured by the web analytics ‘sentiment index’.

Select one:

True

False

32. Which of the following is NOT one of the three agents of virality?

Controllable pattern

Describe the Enel Energia digital strategy using the definitions given by them in

the case history presentation.

33. _____is the extent to which a trustee is believed to want to do good to the

trustor, aside from an egocentric profit motive.

Select one:

a. Trustworthiness

b. Benignity

c. Indulgence

d. Benevolence

34. Ethical Marketing help us:

a) None of the answer is correct

b) Offer the consumer advertising journey from reach to action/purchase in the

right way

c) Prepare the ground for an M&A operation

d) Focus on long term profitable success achieving the company mission truthfully

35. KPI’s are: