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GLOBAL CULTURE
A culture common to the world as a whole.
The Globalization of Values: values that are shared throughout the world
The global flow of all sorts of things―information, ideas, products, and people―produces realities
in most parts of the world that are more similar than ever before in history.
World Values Survey
The globalization of values has been the subject of the World Values Survey.
Findings: wide-ranging global shift from success to valuing more quality of life issues such as
lifestyle (free time to enjoy the activities and company that one prefers) and self-expression (the
opportunity to express one’s artistic talents)
FINDINGS
Other emerging global values are egalitarianism, especially as it relates to men and women, and
liberalization of sexuality
Do these changes signify the emergence of truly global values?
We can accept the idea that globalization has brought with its greater acceptance of some values in a
larger part of the world, but that is an exceptionally long way from saying that we have a global
value system.
CULTURAL IMPERIALISM
The imposition of one dominant culture on other cultures
Cultural Imperialism tends to destroy local cultures.
Americanization: the importation by other countries of a variety of cultural elements―products,
images, technologies, practices, norms, values, and behaviours―that are closely associated with the
United States.
AMERICANIZATION
The powerful process of Americanization I often countered by anti-Americanism.
Cultural hybrids combine elements of both local cultures and Americans cultures
American culture is a consumer culture, one relates in which the core ideas and material objects
relate to consumption and in which consumption is a primary source of meaning in life.
CONSUMER CULTURE
Consumer culture is rather unique in the history of the world, in the past, culture has generally
focused on some other aspect of social life such as religion, welfare, citizenship, or work.
Work culture: The Industrial Revolution until approximately 1970
1970: developed societies, especially the United States, were beginning to derive more meaning
from consumption
A POSTCONSUMER CULTURE
The Great Recession technically from late 2007 to mid-2009 in the USA
Because of the recession some authors have started to think about the possibility of a postconsumer
culture.
Many consumers have lost their ability and desire to consume.
Consumers, even those who are well off, are described as “more socially conscious and
embarrassed by flashy shows of wealth. Many people are saving money. These changes mean a
change in the larger value system LECTURE 29.01.2019
Deviance and Crimes
Deviance: is an action, that members of a society consider a violation of a group of norms for which
the violator is likely to be punished. An act that goes against the values of a group. But norms and
values differ from one group to another. When talking about deviance we are referring to a society,
which is why sociologist believe that there is no extrinsic bad (or intrinsic?). power has an influence
on the definition of an act of defiance, based on collective consciousness. Stealing: violation of the
right of private propriety. Abort, divorce, homosexuality, (all considered illegal before and legal
now). Theories of deviance: two sets of theories, some underline more the biological factor other
the sociological one. Main theories of deviance:
Explanatory theories: the behaviour is caused by a wide variety of factors such as the biological
make up. It is a positivistic study for they consider deviant behaviours as objectively real and
therefore can be studied empirically. Explanation in nature. The Italian physician Cesare
Lombardo. Explain the deviance biologically. Some characteristics “ape-like” showed that one
person was more tendent to become deviant, some traits underline the deviant tendencies.
However, recent studies claimed that the genetics is also influenced by the social environment in
which someone lives in.
Constructivists theories: want to understand the process by which people define and classify
some behaviours. Social problem not related to the environment anymore. A focus on those who
are in power and the actions they take to create deviance in the first place
Structural/functional theories: Emile Durkheim: no society without deviance which exists in
society in all time we have to consider it as normal. They must have positive functions for the
larger society and its structures. The social impact of deviance which according to him
reinforces the positive and right attitudes and beliefs and acceptance of the dominant values. It
allows societies to define and clarify their collective beliefs, norms, and values. Deviance has a
positive effect. The norms that prohibit deviance would grow weak without the need to be
exercised on a regular basis in response to deviant acts.
Strain theory. Merton Robert is the funder, elaborated in the 60s. a complete different social
awareness, the idea of society full of inequalities. A discrepancy between what is valued in a
society, and the structural means available to people to achieve that which is valued.
Wealth: achieved through challenging work, but if we value it then everyone should have access to
the means that give you the opportunity to gain that wealth. Education is a value but not everyone
can access to the best education services.
There is deviance because of the strain of the values that are dominant in a given society and the
structure of a given possibility. Model of diverse types of deviance. There are five types of
adaptations (relationship between means and ends)
a. Conformist: people who accept cultural goals (values as making money) and the traditional
means for achieving that goal. Not deviant, strain people.
b. Innovators: those who accept the goals that a society defines as good, but they reject the
conventional means of achievement. They are deviant for they choose nonconventional routes to
success. i.e. Casamonica. Belief in wealth but no acceptance of the work idea, became
criminals, criminal subculture.
c. Ritualists: people who understand that with what they are doing they will never become able to
achieve cultural goals (they will never become successful), nevertheless they continue to engage
in their conventional behaviour associated with such success (to stay in their job position.
Comfort in their life style). Neglecting the cultural goal.
d. Retreatants: reject goals and the traditional routes to their attainment. Completely given up on
reaching success within the system. No care for the engagement of the goals, no care for what
society says, people just want to stay out of the society: homeless men.
e. Rebels: similar to retreatants in that they reject both traditional means and goals. However, they
substitute non-traditional goals and means to those goals and means accepted by society. i.e. San
Francesco, hippies. They were trying to create a counter project, which was considered deviant
by the dominant culture.
Travis Hirschi: main author of the current. Social Control Theory (1969), it focuses on the reasons
why people do not commit deviant acts. People do not commit social act because of social control.
The social factors that control the tendencies of…: social bonds, altruism is a perfect mean to
contrast deviant acts. Bonds make people become less likely to become deviant, it teaches people to
become altruistic. It focuses on the inequalities that exists in society and the impact that it has on
individuals, inequality causes at least some of the less-powerful individuals in society to engage in
deviant and criminal acts bc they have fewer possibilities in succeeding in life.
Conflict theories: funded on inequality and the impact they have on the individual. Major focus on
the discrepancies among people on the economic and social level which causes the less powerful
ones will become deviant. The majority of the deviant people come from the lower classes. The
strain theory is close to the conflict theory. Everything is explained based on inequality.
Corporate or White-collar crimes: those who commit crimes, because of the nature of their high-
level position in various social structures makes it possible and easy for them to do so: corruption.
Further, conflict theorists argue, those in power in society create the laws and the rules that define
certain things as deviant, or illegal, while others are defined as normal. Those who are in an
elevated position cannot be processed.
Deviance and the Elite. Those who rank high in such hierarchies as business, gov, and the military
have a much greater ability to commit deviant acts (i.e. sexual harassment) to have them seen as
being legitimate, and to get away with them.
Deviant career: originally presented as a legal The case of Bernie Madoff, a former chair of the
NASDAQ stock exchange, in the 90s, he turned to deviant and illegal methods to enhance his
wealth and power. Ponzi system, not in Italy but exported in the US. You give the money and invest
one something promising a 50% gain. The Ponzi scheme: instead of investing people’s money in the
stock market as promised, he used some of it to pay return to other investors, leading them to
believe the firm was remarkably successful. Meanwhile he used the fund as a personal piggy-bank
taking $65 billion form investors over the years. The problem sorted out with the escalation of the
crisis when people wanted to have their money back, of the kids one of them killed themselves and
the other one died of poverty? investors lost all of their money, founding themselves without
anything. The deviance in this behaviour is due to the refusal of the traditional means of achieving
the goal set up by a system.
Rational choice theory: claims that people do not commit or commit because they are rational a
think in terms or good and bad. Convenience of the deviant act. These people are not equal,
powerless people, they are just rational, like Madoff.
Labelling theory: no concern on the reasons of the deviant crimes but the focus is on the label.
Label a person as deviant is extremely dangerous and has many negative consequences. Label as a
negative symbol, you destroy their social/career life. Labelled people are treated as criminals. Police
officers and judges, if they caught you stealing once you are being told not to do it you will not do it
again, instead if you are labelled and put to jail is more likely to commit a crime again. Process of
definition of a person as a criminal, more likely to name with the status and show with it for the rest
of their lives. They look at the process of labelling and denounce the prejudices of the police men
and judges.
Primary deviance: in the ordinary acts, involve random early acts of deviance that are
considered to be strange and out of the ordinary.
Secondary deviance: persistence of the deviance process, an act that becomes more common
and eventually cause people to organise their lives and personal identities around deviant status.
It is the process by which