Professional English III - Appunti

ENGLISH III - Prova finale 6/5/2014

UNIT 1 - COMMUNICATION!

! Good Communicators Bad Communicators

Articulate! Reserved (reluctant to speak)!

Coherent (Clear and easy to understand) Eloquent Inhibited (reluctant to speak)!

(Able to express ideas well)! Vague (talking in a confused way)!

Extrovert (outgoing; opposite: introvert)! Hesitant!

Fluent! Confused!

Focused! To Interrupt!

Persuasive (Good at influencing people)!

Responsive (eager to react and communicate)!

Sensitive!

Succint (concise)!

Charismatic!

To Clarify!

To Digress (change the subject to give + info)!

To Explain!

To Engage (the ability to build relationships easily)

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Expressions!

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FACE TO FACE = Looking to another person !

CAUSING OFFENCE = Upsetting or embarassing someone by being rude or tactless !

TO GET AWAY WITH = not be caught or punished when you have done something wrong!

TO MAKE THINGS UP = pretend something is true in order to deceive people !

TO KEEP IN TOUCH = keeping writing or talking to someone, even though you do not see them often!

PITCHING TO = aiming an idea or product at someone!

! Idiom Meaning

To put it in a nutshell To give the main facts in a short, clear way

To get straight to the point To talk about the most important thing

To hear it on the grapevine To hear about something because the information

has been passed from one person to another in

conversation

To put someone in the picture To give the latest information

To get the wrong end of the stick To not understand something

To be on the same wavelenght To share similar opinions and ideas

Can’t make head nor tail of it To fail to understand anything

To talk at cross-purposes To not understand someone

To get it straight from the horse’s mouth To be told something by someone who has direct

knowledge of it

To be like talking to a brick wall To try communicate with an unresponsive person

To keep someone in the loop To include someone in group communication

To beat about the bush To delay talking about something

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Barbara Somma! 1

ENGLISH III - Prova finale 6/5/2014

Useful Language! !

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Asking for repetition:! Checking Information:!

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Sorry, could you repeat that?! •Would/Could you spell that, please?!

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I didn’t quite catch that.! •Can I read that back to you?

• Could you speak up, please?!

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Could you say that again, please?

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Problems with understanding:!

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Asking for more information:!

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Sorry, I’m not with you.!

Could you give me some more details •

• Sorry, I don’t follow you.!

please?! • !!

Sorry, I’m not sure I know what you mean!

Could you be a bit more specific?! •

• Could you explain that in more detail?

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Asking for clarification:! Technical problems:!

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What do you mean by....?! Sorry, it’s a bad line. Can I call you back?!

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What does .... mean?! It’s a terrible connection.!

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Could you clarify that? I’m afraid I’ll have to get back to you later.!

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Sorry, we were cut off.

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Summarising the call:!

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Let me go over what we’ve agreed.!

• Let me just summarise...

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Barbara Somma! 2

ENGLISH III - Prova finale 6/5/2014

UNIT 2 - INTERNATIONAL MARKETING!

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Vocabulary : Marketing word parnerships!

! Marketing : mix, strategy, plan, campaign, budget!

• Market: adaptation, penetration, segmentation, leader, survey, sector!

• Product: placement, portfolio, feature, range, launch!

• Customer: profile, retention, base!

• Brand: positioning, identity, extension, image, awareness, loyalty!

• Price: promotion, rise, range!

• Advertising: campaign, agency, slogan!

• Sales: figures (numbers), forecast, targets!

• Global ambition!

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Useful Language!

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Stating Objectives:! Expressing enthusiasm:!

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The purpose of the meeting this morning is Thats’ great!!

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to...! That’s the best idea I’ve heard for a long

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What we need to achieve today is...! time.!

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Our objective here is to...! That’s an excellent suggestion.!

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Encouraging contributions:! Agreeing:!

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Don’t hold back.! Yes, that’s a good idea because...!

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Say wathever comes to mind.! Absolutely, because...!

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Any other ideas?! Exactly, because...!

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At this stage, we want all your ideas, You’re (absolutely) right because...

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however crazy you think they are. !

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Barbara Somma! 3

ENGLISH III - Prova finale 6/5/2014

UNIT 3 - BUILDING RELATIONSHIPS !

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Vocabulary: Describing Relations!

! Positive Meanings Negative Meanings

Build up relations (make them better)! Break off relations (not permanent)!

Cement relations! Cut off relations (permanent)!