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TAMPAX/OLDER ADVERTS
An advert from 1996 campaign featured in magazines aimed at the young girls and other two featured in women's magazines in the 30's and 50's. The modern is extremely explicit, contains a set of instruction for use. There are elements for Intertextuality: as well as being a set of instructions, the text would be also be a newspaper article or problem page, three options that can be associated with truth. Two older text adopt information format with a tone of sobriety which is very different fro the modern advert which presents a narrator who's just as much of an expert as the narrators in older text, but who talks as a friend. The older text preserve the idea of taboo in menstruation using euphemism while the modern text is in rebellion against these unspoken cultural ideas.
UNIT SEVEN Advertises tend to not compare their product and others by naming, but using 'x' or 'y'. this is a comparative reference. Buzz words are terms.
That suggest people touching their fear or sympathy. They change with time and culture. UNIT EIGHT ALLISON'S Without image we would understand there are two speakers, but the image helps us to construct a female referent and it sets the speech in the context of action: the first speaker in taking a photograph of her interlocutor, the gentleman who's eating the sandwich. The verbal text plays with the idea of aristocracy. The speakers are very stereotyped: the woman is feeding her man, he's fortified to do some gardening. Male readers are in his domain than that of the woman, but for female readers there are many interpretation: they can be the photographer or someone that satisfy her man. Symbols are much more about associations of ideas abut any literal or straightforward equation. Symbols are culturally agreed convention and they are very useful to advertisement. They often feature in the main part of advertising copy, but they are already the logos that companies use as their.identifying mark.
SYMBOLS
These symbols are based on mythological figures. They are perceived as classical, ethereal figures that give us ideas of grandness, ritual and power, for example the torch of the Olympic games. They remind us of the classical tradition thanks to their similarity to statues.
Marina Warner says that female figures who stand in statuary represent qualities like justice, equality and purity while male statues are real men who lived and are being commemorated for some act.
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