Anteprima
Vedrai una selezione di 1 pagina su 3
Language of advertising Pag. 1
1 su 3
D/illustrazione/soddisfatti o rimborsati
Disdici quando
vuoi
Acquista con carta
o PayPal
Scarica i documenti
tutte le volte che vuoi
Estratto del documento

Forms of the Mass Media and Changes in Language

Many forms of the mass media believe that changes in the language breathe new life and freshness into language and communication. What are we ordinary mortals supposed to think? Can we say which side is right and which side is wrong? I don't think so. For most of us, it is probably best not to take any stand. I believe we should be free to use the language we want to use, as long as it serves to communicate our thoughts clearly.

Of course, the language we speak or write must be within the bounds of respectable language. We should not stoop to vulgarity, profanity or other forms which might seriously offend ordinary people.

Adapted from: Joseph W. Sheperd (Aichi Gakuin Junior College, Nagoya, Japan), The Internet TESL Journal, Vol. II, No. 4, April 1996.

Glossary

Copy: written material that is to be printed in a newspaper, magazine, etc.; news or information that can be used in a newspaper article or advertisement.

Salesmanship: skill in

persuading people to buy things. readership /ˈriːdərʃɪp/ (AmE -dər-)/noun [usually sing.] the number or type of people who read a particular newspaper, magazine, etc. vernacular /vərˈnækjʊlər/ (AmE vərˈnækjʊlər)/noun (usually the vernacular) [sing.] the language spoken in a particular area or by a particular group, especially one that is not the official or written language. lecture /ˈlɛktʃər/ (verb) 1 ~ (in/on sth) to give a talk or a series of talks to a group of people on a subject, especially as a way of teaching in a university or college. 2 ~ sb (about/on sth)| ~ sb (about doing sth) to criticize sb or tell them how you think they should behave, especially when it is done in an annoying way. panellist (BrE) (AmE panelist) /ˈpænəlɪst/noun a person who is a member of a answering PANEL questions during a discussion, for example on radio or television. in a mess mess /mɛs/noun 1 [C, usually sing.] a dirty or untidy state: The room was . My

hair's a real mess!

[C, usually sing.] a situation that is full of problems, usually because of a lack of organization or because of mistakes that sb has made: The whole situation is a mess.

columnist / k l mn st; AmE k l-/noun a journalist who writes regular articles, usually on a particular topic, for a newspaper or magazine: a gossip / newspaper / political columnist.

stoop /stu p/verb 1 ~ (down) to bend your body forwards and downwards. 2 to stand or walk with your head and shoulders bent forwards.

COMPREHENSION

Exercise 1

Group the following words and expressions from the text under:

PURISTS

word mechanics rules of writing freshness guardians of correct English vitality unconventional vocabulary standard conservative writers

COPYWRITERS

skilled professionals colourful expressions grammatically correct

Dettagli
Publisher
cecilialll
A.A. 2012-2013
3 pagine
SSD Scienze storiche, filosofiche, pedagogiche e psicologiche M-PSI/06 Psicologia del lavoro e delle organizzazioni
I contenuti di questa pagina costituiscono rielaborazioni personali del Publisher cecilialll di informazioni apprese con la frequenza delle lezioni di Diritto della comunicazione e dell'informazione e studio autonomo di eventuali libri di riferimento in preparazione dell'esame finale o della tesi. Non devono intendersi come materiale ufficiale dell'università Università degli Studi di Teramo o del prof Ruggiero Luca.