Inglese riassunti

Oral-persuasion:

persuasion through history: the persuasive elements are closely linked to the rhetoric

in the sense of ‘’ art of saying’’ origins in ancient Greece with plato and aristotele. In

his studies of persuasion robert cialdini identified what he calls weapon of influence,

that are:

1. Reciprocity: says that we should repay, in kind, what another person has

provided us. If someone does us a favour, we should do one in return.

2. Commitment and consistency. Humans begins are obsessed with the

consistency of the obligation assumed, so much that according to him.

3. Social proof: the tendency of people to act according to the typical mode of the

masses.

4. Authority: it is connect to the fact that from birt we are trained to judge the

obedience to authority as a right thing.

5. Liking: the ability of influence exerted(esercitata) by the people we like or for

which we have an interest.

6. Scarcity: it is based on the belief that the potential loss of a good or a condition

has a key role in decision making bodies, so we decided to act, the more the if

we think we lose something.

7. Es-> this can easily evoque a recent political attitude of immigrants

discrimination.

Persuasive power-> is based in the political sphere and not only on the appeal

to the deepest emotions already present in the listener.

Language, communication and function of the language:

Language-> ability of use complex systems of communications, the scientific

study of language is called linguistic.

Signifier: the tangible portion of the sign

Signified: the concept or idea represented

Communication-> is commonly defined as ‘’ the interchange of opinions or

information by speech, writing, or sign. There are three major parts in human

face to face communication which are body language, voice tonality and words.

Roman defined six function of the language that are necessary for

communication.

1. Context ( informative function)

2. Sender ( emotive function)

3. Receiver( conative function)-> in the language of politics the conative function

is crucial as it is in the language of advertising. This function is used to call upon

the addressee to act (x chiamare il destinatario ad agire), think or feel, to react

in the way intended by the next ( nel modo previsto dal prossimo).

4. Contact ( phatic function)-> funzione fatica: locuzioni che non servono a creare

contenuti ma a aprire|mantenere il canale con l’interlocutore.

5. common code ( metalingual function)

6. poetic function