Ted di Inglese 1

About the TED 1

Introduction: he opened his speech with a short introduction of himself (name,years,where his from and

what's doing in life) Jamie Oliver is a chef who use information and education to save lifes

- use of a scary/shocking prediction and facts: the last four generations will live a shorter life compared to the

parents. Obesity and bad health is a massive problem which involves everyone.

- use of statistics: on the top diet-related diseases are the biggest killer in the United States followed by the

UK. West Virginia was the most unhealthy state in America.

- he showed a typical family in the US: they all obese.

He decided to introduce his speech in a shocking, scary and alarming way in order to have people's attention.

And he used an alternation of facts and jokes for lighten the mood of his public about this alarming facts.

Piramide/triangle system: the triangle system represent our landscape of food and it's formed by:

• main Street: fast food industry, bid brands and food corporations/companies, supermarkets.

• home

• school

main Street's problems:

- now food is largely processed and full of additives,extra ingredients.

- portion size are huge this rappresent a massive problem especially in the US.

- labeling is a problem because it's a farce(=farsa)

- modern day problem of sugar which is add in everything

home's problem:

- home used to be the center of the transmission of food culture. That is not happening anymore.

school's problems:

- highly processed, cheap and unhealthy food feed everyday children

- the lunch ladies are not educated in food, they are not food expert

- no food education at school, they don't build a food culture at school

- no knives and forks means forcing to deal with fast foods and handheld foods

Solutions:

- these problems are all preventable.

main Street's solutions:

-in every major supermarkets put a food ambassador/expert that help us shop.

-the big brands need to put food education and people's health first in their businesses

- governments and fast food companies that work together. And a food regulations that restrict food

companies. (governments are charge of)

- labeling has to be sorted because it's a farce

- free cooking lessons in the main Street

Home's solutions:

- put food at the center again

(- if one person teaches three people how to cook something, and they teach three of their mates, that only

has to repeat itself 25 times, and that's the whole population of America) = like word of mouth/production

chain

School's solutions:

- set new standards of freshness

- learn at lest 10 recipes it's what he means for life skills that would save lifes

Final conclusions:He ends up his speech with a wish: to held a strong sustainable movement to educate every

child about food, to inspire families to cook again, and to empower everywhere to fight obesity

Speaker and communication:

-speaker: he was easy to follow and understandable for being a British. He was clear, accurate and

straightforward/direct in his communication . He followed a schedule parted in 3 and move along his speech

following this structure, which make his communication effectives and never boring. Even though (=

nonostante) he's British he has a communication style similar to the American one. He makes jokes and

pauses and use lots of videos/footages to breaks down his speech in several sections.

-structure: the video started with an instruction with statistics (diet-related deases death) and move on with a

scheme of 3 main topic (main street, home, school) which led all the speech structure. The speech was

divided in 3 parts: the instruction, the argument of the problems and the possible solutions. In the last 2 parts

he use the scheme of 3 to guide this 2 parts.

Personal opinion: when he showed the amount of sugar that English children assumed with milk at school in

five years it was shocking and insane. I really like when in a speech the speaker uses demonstration which

shocks because can change people's minds.

I'm even get more shocked when I saw the footage

(2 week) 28 ottobre TED DETROIT n URBAN AGRICULTURE

About the Ted: (the lady is the co-founder of the detroit green movement)

Introduction of the city:

- Detroit city: 1950s was the world's industrial giant. Detroit starts as a Midwestern urban center to become

urban decay (now days)

- decrease of population, with a population of 1.8 million people (1950s) to under 700.000 (=seven hundred

thousand) of people (now days)

- due to disinvestment and capital flights that convert/trasform/turn Detroit to a suburb city

Potential of the city/Characteristics of the city:

- OPEN LAND > [the city of Detroit can fit 3 average American city (Boston, San Francisco and the

borough of Manhattan)] Detroit has hundreds of gardens and farms all across the city - 1/4 / 1/3(= a quarter

to a third ) of the city is VACANT (= not use,empty) this emptiness is:

- fertile soil

- proximity to water

Main problems:

- scarcity of retail: FRESH FOOD RETAIL. > 70% of the population suffer of obesity, premature illness and

diet-related diseases.

- too many Detroiters are living close to fast food restaurants or to a minimarket or to gas station where they

have to shop for food instead of a well-stocked supermarket

The speaker Solutions: she provides these solutions:

- a desperate demand for healthy, fresh food.

- Detroiters are changing through URBAN AGRICULTURE > transform Detroit as a agrarian paradise, in a

city that can be both urban and rural.

- the rule of the restaurant to provide healthy food Access and culturally appropriate

(Culturally appropriate food is important in a multicultural society, everybody wants to eat their own food)

- grassroots movement of folks: ( = iniziativa/movimento di volontariato, persone comuni che si

organizzano partendo dal basso)

• Oakland Avenue Farms: Detroit-grown and farm-to-table dinners = change people relationship with food,

knowing exactly where their food come from; Farm where you meet and greet and talk to the growers, do a

farm tour and then treated to farm-to-table meal.

• Brightmoor neighborhood/ Brightmoor Farmway: 21-block micro neighborhood known as welcoming and

safe community/farmway, lush with parks and gardens and farms and greenhouses. (Before was an unsafe

community) they clean up an abandoned building and transform it into a place where the community can sell

and buy fresh and healthy food

• cooperative and nonprofit organization that work together and grow and sell together all over the city of

Detroit

What's the point:

- urban agriculture in Detroit means community > it's all about community and grow together > create spaces

for conviviality and social cohesion.

- providing healthy fresh food.

Speaker and comunication:

- speaker: her communication was understandable and she has a powerful voice typical of Americans

(preacher/church related communication) she makes lots of pauses and emphasis to make sure that we

understand the main points of her communication. In her voice I can hear/feel her love for her city and her

dedication.

She uses few alliteration in order to make her speech much stronger.

- structure: was clear and linear, use of lots of pictures (visual images) that makes the communication easy to

follow.

She used a three parted structure for her examples > the partition of the speech in three parts and adding at an

introduction and a conclusion is a very successful and easy way to do a speech

Personal opinion:

Overall even if this topic was not my favourite I appreciate her communication and dedication about this

topic, she trasmitted to me her love and dedication for the city of Detroit thanks to for communication

(3 week) 4 novembre TED HOW FOOD SHAPES OUR CITIES

About the TED: (Carolyn Steel is an architect and food urbanist)

Introduction:

- Started with a question: "How do we feed a city? "

- we all forget that the food we eat everyday at home or in restaurants has to be produced, transported,

bought and sold, cooked, eaten, disposed of.

- we actually don't think where our food came from, the speaker spoke about "food that is magically waiting

for us, which come from somewhere"

- cities are seen as a natural thing, forgetting that we are also animals besi des/and not only humans which

means that we're actually dependent on the natural world as our ancient relatives (=antenati)

- increasing of cities means more natural world(rainforest) transformed into giant landscapes in order to feed

us.

- a third of the annual grain crop globally now gets use to feed animals rather than us, human animals. >

that's not a very efficient way of feeding us.

- by 2050 (two thousand and fifty) the population of cities will be twice, in order words will increase twice

meat and dairy consummation. > Big problem since the western diet is not sustainable anymore

Main problems:

- western diet is not sustainable anymore (unsustainable diet)

- we don't actually value the food produced > half of the food produced in the USA is currently thrown

away everyday.

Main questions:

- how do we get here?

- what can we do about it?

Arguments:

- two extraordinary inventions: agriculture and urbanism about 10.000 years ago (ten thousand years ago)

agriculture and cities are bound together

- small cities: grain was a food source which was large enough to support permanent compact settlements.

Cities were surrounded by productive farm land and dominated by large temple complexes, that were central

food distribution centers.

- big cities like Rome: she spoke about "ancient FOOD MILES." to describe how city like this feed itself. In

ancient world the only way to import food from a very long way was by the sea. > Expansion was crucial for

cities like Rome.

( FOOD MILES = the miles that food requires to reach our markets and tables and restaurants)

- preindustrial cities: food literally shaped the confirmation of the streets and public spaces and even the

names of them, she spoke about the map of London in the 17th century.

- streets and public spaces full of food because were the only places where food was bought and sold. >

Organic city/organic cycle because it's easy know were your food come from.

(Food has limited distance to travel)

- everything change with the INVENTION of the TRAIN(INDUSTRIAL REVOLUTION). animals are no

longer walking into market. they're instead coming into the city by rail. > Cities started to grow faster in any

size and shape (emancipation from geography) ( bring food in cities from a long distances)

- the final emacipation from any relationship with nature at all is due to introduction of the cars > our

relationship with food and cities changed

Main points:

- food used to be the center of the city > social event = buying or selling food. Nowadays it's anonymous.

- we used to cook. Nowadays we just add some water in it.

- we don't value food anymore and we don't trust it. So instead of trusting it, we fear it. And instead of

valuing it, we throw it away.

Solutions:

- rebuild our relationship with nature: some examples:

• she's spoken about two utopian vision, where the food is a fundamental ordering principle of Utopia.

Utopia = It can either mean a good place, or no place. Because it's an ideal. It's an imaginary thing.

• greenhouse in Toronto where kids get told all about food and growing their own food

- build a SITOPIA = from the ancient Greek, "sitos" for food, and "topos" for place.

- the speaker believes in SITOPIA, she thinks already live in it , because We live in a world shaped by food.

- SITOPIA looks like = it's food at the center of life, at the center of family life, being celebrated, being

enjoyed, people taking time for it. This is where food should be in our society.

- we need people who think about food and actually recognize them (Jamie Oliver Ted)

- we need networks, markets where food is being grown locally. It's fresh. It's part of the social life of the

city.

- stop viewing cities like as big, metropolitan, unproductive blobs. Instead going to see them like as part of

the productive, organic framework, symbiotically connected. (Little pockets of sitopia everywhere)

- a re-conceptualization of the way food shapes our lives. > Producing food thinking more about in a

permaculture way

- Ambrogio Lorenzetti's "Allegory of Good Government." It's about the relationship between the city and the

countryside. If the city looks after the country, the country will look after the city.

- we are what we eat and also we need to realize that the world is also what we eat.

Speaker and communication:

-speaker: she has a British accent that makes difficult to understand some words but overall the main point of

her speak was understandable. Her speech has lots of historical content that makes a bit boring her speak but

I think she knows that because she made some jokes to lighten the mood of the communication.

-structure: begin with a introduction and two main questions and she started telling us her arguments

however her communication for me it was not effective because a difficult content and had too many

historical content that made her communication boring and forgettable. Despite that I appreciate the fact that

she tried to lighten the mood with some jokes inside her speech.

She uses visual ima