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WHAT DOES NOT WORK
Focusing exclusively on building a “rational” business case, getting top management approval, and racing
ahead while mostly ignoring all the feelings that are blocking change
Ignoring a lack of urgency and jumping immediately to creating a vision and strategy
Believing that without a crisis or burning platform you can go nowhere
Thinking that you can do little if you’re not the head person.
2. Build the Guiding Team:
A single individual who feels great urgency usually pulls in the first people.
Individuals are selected to have the right combination of capabilities within the team:
Relevant knowledge about what is happening outside the enterprise or group (essential for creating vision)
Credibility, connections, and stature within the organization (essential in communicating vision)
Valid information about the internal workings of the enterprise (essential for removing the barriers that
disempower people from acting on the vision)
Formal authority (needed to create the short-term wins)
The leadership skills associated with vision, communication, and motivation
The team (3-5 people) is created by pulling people in and occasionally pushing people out.
As change progresses throughout large organizations, additional groups are formed at lower levels
From guiding team to guiding coalition
WHAT DOES NOT WORK
Guiding change with weak task forces, single individuals, complex governance structures, or fragmented top
teams
Not confronting the situation when momentum and entrenched power centers undermine the creation of the
right group
Trying to leave out or work around the head of the unit to be changed because he or she is “hopeless”
3. Developing a Vision & Strategy:
An effective vision
Imaginable: Conveys a picture of what the future will look like
Desirable: Appeals to the long-term interests of employees, customers, stakeholders.
Feasible: Comprises realistic, attainable goals
Focused: Is clear enough to provide guidance in decision making
Flexible: Is it general enough to allow individual initiative & alternative responses in light of changing condition.
Communicable: Is easy to communicate, can be successfully explained within 5 minutes.
Developing strategies for achieving that vision
WHAT DOES NOT WORK
Assuming that linear or logical plans and budgets alone adequately guide behavior when you’re trying to leap
into the future
Overly analytic, financially based vision exercises
Visions of slashing costs, which can be emotionally depressing and anxiety creating
4. Communicating the Change Vision:
Leading change is usually impossible unless large numbers of people are willing to help
How? Organizational newsletters, Quarterly management meetings…
Use every possible channel, especially those that are being wasted on non-essential information
Key elements in communicating the vision:
Simplicity. All jargon & technobabble must be eliminated.
Metaphor, Analogy & Example. A verbal picture is worth a thousand words.
Multiple Forums. Big meetings & small, memos, newspapers, formal and informal meetings….
Repetition. Ideas sink in only after they have been heard many times
Leadership by Example. Behavior by important people that is inconsistent with the vision overwhelms other
forms of communication.
Explanation of Seeming Inconsistency. Unaddressed inconsistencies undermine the credibility of all
communications.
Give & Take. Two way communication is always more powerful and one way communication.
WHAT DOES NOT WORK
Undercommunicating, which happens all the time
Speaking as though you are only transferring information
Accidentally fostering cynicism by not walking the talk
5. Empowering Broad-Based Action
Getting rid of obstacles
Changing systems or structures that undermine the change vision (see next slide)
Finding individuals with change experience who can bolster people’s self-confidence with we-won-you-can-too
anecdotes (skills)
Recognition and reward systems that inspire, promote optimism, and build self-confidence Feedback that
can help people make better vision-related decisions
WHAT DOES NOT WORK
Ignoring bosses who seriously disempower their subordinates
Solving the boss problem by taking away their power (making them mad and scared) and giving it to their
subordinates
Trying to remove all the barriers at once
Giving in to your own pessimism and fears
6. Generating Short-Term Wins
Planning for visible performance improvements
Real transformation takes times… efforts risk losing momentum if there are no short-term goals to meet and
celebrate
Most people will not go on the long march unless they see compelling evidence within 12 to 24 months that
the journey is producing expected results Increase in quality indicators and in market share
Helps keep the urgency level up
Recognizing and rewarding employees involved in the improvement
Generating short-term wins that…
come fast
are as visible as possible to as many people as possible
penetrate emotional defenses by being unambiguous
are meaningful to others
speak to powerful players whose support you need and do not yet have
can be achieved cheaply and easily, even if they seem small compared with the grand vision
WHAT DOES NOT WORK
Launching fifty projects all at once
Providing the first win too slowly
Stretching the truth
7. Reinforce the change
Until change sinks in deeply into a company’s culture, which can require years, new approaches are fragile and
subject to regression
Using increased credibility to change systems, structures and policies that don’t fit
Hiring, promoting, and developing employees who can implement the vision
Reinvigorate process with new projects and themes
WHAT DOES NOT WORK
Developing a rigid four-year plan
Convincing yourself that you’re done when you aren’t
Convincing yourself that you can get the job done without confronting some of the more embedded
bureaucratic and political behaviors ü Working so hard you physically and emotionally collapse
8. institutionalizing New Approaches in the Culture
Using the employees’ new orientation to compellingly show recruits what the organization really cares about
Using the promotions process to place people who act according to the new norms into influential and visible
positions May involve turnover
Telling vivid stories over and over about the new organization, what it does, and why it succeeds
Articulating the connections between the new behaviors and organizational progress/success
WHAT DOES NOT WORK
Relying on a boss or a compensation scheme, or anything but culture, to hold a big change in place
Trying to change culture as the first step in the transformation process
IMPEDIMENTS TO CHANGE
Individual absenteeism, turnover, inertia
Individual change curve
Uncertainty/insecurity
Fear of losing status, unemployment
Perceived threat to the professional identity
Economic reason (firm specific experience, salary, demotion…)
Selective perception
Employees perceive only information consistent with their schemas (how the change is
going to affect me?)
Low self-efficacy
Habit
Routines, heuristics
Group
Group norms
Change disrupts group norms and the expectations members have of one another
Group cohesiveness
Group members are slow in recognizing opportunities to change and adapt
Resist attempts by others to change what the group does or its members
Protect group interests at the expense of other groups
Groupthink/escalation of commitment
Organizational
Power and conflict
Differences in functional orientation
Mechanistic structure
tall hierarchies, centralized decision making, standardization of behavior through rules and procedures –
mechanistic structure
flat, decentralized, mutual adjustment – organic structure
Organizational culture
Dealing with resistance to change 9. INDIVIDUALS IN ORGANIZATION
PERSONALITY
Personality is the pattern of relatively enduring ways that a person feels, thinks, and behaves.
Personality is partially determined by nature, or biological heritage, the other 50 percent reflects the influence of
nurture, or life experiences.
Develops over a person’s lifetime (but defined during childhood)
Generally stable in the context of work
Accounts for observable regularities in people’s attitudes and behaviors
Can influence career choice, job satisfaction, stress, leadership, and even performance
Attraction-Selection-Attrition (ASA) Model
Personality determines the nature of whole organizations the attraction-selection-attrition (ASA) framework.
Schneider proposes that the “personality” of a whole organization is a product of the personalities of its employees.
He suggests that:
Individuals with similar personalities tend to be attracted to an organization (attraction) and hired by it (selection)
and individuals with other types of personalities tend to leave the organization (attrition)
The Big Five Model of Personality
A model for describing personality, through a set of dimensions (traits) that are specific components of personality that
describe the particular tendencies a person has to feel, think, and act
Each of the traits represents a continuum along which a certain aspect or dimension of personality can be placed
1. Extraversion (Positive Affectivity)
Personality trait that predisposes individuals to experience positive emotional states and feel good about themselves
and the world around them.
Extraverts—people high on the extraversion scale—tend to be sociable, affectionate, and friendly as
Introverts—people low on the extraversion scale—are less likely to experience positive emotional states and have
fewer social interactions with others.
2. Neuroticism (Negative Affectivity)
Personality trait that reflects people’s tendency to experience negative emotional states, feel distressed, and generally
view themselves and the world around them negatively.
Neuroticism is a trait that all normal, psychologically healthy individuals possess to a certain degree. Individuals high
on neuroticism may also exert a needed “sobering” influence during group decision making by playing devil’s advocate
and pointing out the negative aspects of a proposed decision.
3. Agreeableness
Personality trait that captures the distinction between individuals who get along well with other people and those who
do not.
Agreeable individuals generally are easy to get along with and are team players
Low on a