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Concetti Chiave

  • The concept of the "teenager" emerged in the 1940s, marking a shift from emulating parents to embracing distinct identities, fueled by music and cultural changes.
  • The 1950s saw the birth of consumer society, where teenagers became a key market, influenced by rock and roll and literature exploring new identities.
  • The 60s and 70s were characterized by social liberation, particularly for women, with London becoming a fashion hub and music reflecting societal shifts.
  • In the 80s, postmodernism peaked, merging cultural elements and technology advancements, while music and literature highlighted social issues.
  • The 90s witnessed technological revolution with the advent of Google and mobile phones, as well as a focus on global issues like AIDS and war through music and literature.

Indice

  1. The Birth of the teenager
  2. In the 30s
  3. In the 40s.
  4. In the 50s
  5. The 60s and the 70s
  6. The 80s
  7. The 90s

The Birth of the teenager

How the image of the teenager has changed so far, until the 90s in particular.
Before the 60s teenagers just wanted to follow what, their parents did in life=they just wanted to do the same things.

In the 30s

Teenagers lived as their parents.
they just wanted to marry and to have children
After school, people just looked for a job=usually they did the same work/ job as their parents.
If they lived in the countryside → help their parents to work the land.
Children dressed liked their parents and they will emulate them (building a family).

In the 40s.

The 40s can be considered a sort of turning point.
Music was fundamental during that period--> it was a new age for music=>Music became an important tool in helping people forget the new war
Official birth of the word ‘’teenager’’: although it first appeared prior to the Second World War, the word ‘teenager’ only really caught on in common usage during the late 1940s.
being a teenager seemed something exciting, something to be celebrated=it was seen as something positive, even from adults, unlike nowadays--->birth of the first magazines with clothes for teenagers.

In the 50s

During this period everything changed=beginning of the generational gap and problems between social classes--> new values.
Literature=UK: Osborne: Look Back in Anger; USA Salinger: The Catcher in the Rye, 1951; Kerouac: On the Road, 1957 – the Beats).
Birth of postmodernism (acceptance of fragmentation, absence of a centre of meaning; no more difference between pop and high culture).
It was the very beginning of eletta=from the ‘’Daily Mirror’’, the question is: ‘’what turns a teenager into a terror? Why should a well-behaved eleven-year-old become, at fourteen, a problem child=sense of disillusionment and search of a new identity.
Although people were beginning to ask, what should a teenager be? How should they behave? What should they wear? → more stereotypical and familiar representations of the teenager as difficult and problematic (daily mirror 28th February 1955).
Rock and roll (sound fast, rebellious and exciting) appealed the teens.
Post war economic boom→ teenagers had money to spend, more free time and an increasing number went to university.
The birth of the consumer society (new values) --> teenagers had money to spend and became the target of many products=>centre of this new consumer society.

The 60s and the 70s

Society: completely new because it is marked by freedom from social constrains=in particular for women.
Whether we approve or not, the British girl is regarded abroad as a dish, a doll, a dazzler. Though New Yorkers are startled by our short skirts, and Paris considers them inelegant, this hasn’t stopped London becoming the centre of the world’s ready -made clothes business. (The Tatler, 30th April 1966).
Fashion: Mary Quant has often been credited with 'inventing' the miniskirt →London was seen as the centre of fashion (invention of miniskirts, but still a debate about).
Music: marked a difference with Beatles and Rolling Stones (Swinging London or Swinging 60s)=music mirrors the changing of society: rock and roll was a rebellious music: matched rebellions.
Creation of tv programmes, ‘’free cinema’’ for teenagers=’’Happy Days’’: presented a different society, protagonist are only young people, clothes different from the previous generation. Bullysm shown: fight to maintain reputation=nice way to show problems of the age.
Food, Drink, arts (Francis Bacon, expressing the alienation of the modern man).
Generation gap= lack of communication: parents frustrated and teenagers more rebel (liberal attitude towards sex and more easily available drugs and alcohol)
The reforms: Sexual Offences Act (1967, homosexuality was not a crime anymore); Abortion Act (1967), Divorce Reform Act (1969, improved the conditions of separations).
Women’s Liberation → Equal Pay Bill (1970); Sex Discrimination Bill (1975).
Bloody Sunday (30th January 1972) 13 unarmed Catholics were killed by British troops, Belfast=the Irish /Catholics wanted to be united on their own; protestants in Northern Ireland asked for more rights (were not like British protestants): terroristic attacks (traveller).
The 60s and 70s were decades with different ingredients: on the one hand people were happy, they enjoyed life; on the other hand, there was a lot of violence (bloody Sunday marked that period).
Literature=Larkin’s Annus Mirabilis (1967).

The 80s

Everything in that period was labelled as been Postmodern/ reached its peak (postmodern trend: everything merged-acknowledge not divided anymore, no difference between elevated and popular: everything literature-, no order in life: just wanted to present life as it was-differently from modernist writers----> Rushdie: merged lot of features of the previous trend =key word in all cultural fields.
Literature reflected the social and cultural changes (variety of nationalities coexisting, multiplicity of different ways of being and writing English). ‘Antirealist’ trend of fantasy (its father: Talkien’s the Lord of the Rings, 1954-55) → ‘magic realism’ (Italo Calvino, Gabriel Garcìa Marquez, Salman Rushdie); →Spreading of literary prizes - Booker Prize (the best known British literary award for fiction: Midnight’s Children is known as the best novel to be awarded).
Music: it seems that music has got the role of literature=music to denounce. Britain was the world leader in pop music (the Police, U2 – known for their social and political protests=importance of words to denounce social problems); Celtic Music Revival and local music: importance of historical roots.
Technology (revolution): Computer Revolution (invention of the Apple Mackintosh, CD-ROM); disposable camera; disposable soft contact lenses; Motorola launched the first cellular phone; high-definition TV; first 3D-video game.
Progresses in Medicine: Hepatite B vaccine; artificial human heart.
First time Aids is mentioned.
BBC: the Heysel disaster of 29 may, 1985, (Juventus vs Liverpool) led to the deaths of 39 fans (Italian and Belgian) and a five-year blanket ban on English clubs in European football=even football match became the trigger for such violence, people shocked.
Freedom but witnesses of violence events=analogy with previous generation who experienced war.

The 90s

Literature: ultimate Safari--> new vision of teenager: young girl trying to survive/escape from war. Literature is used to denounce.
Technology: completely changed life=google was invented, DVDs, text messaging, mobile phones: Nokia, video games – e.g., play Station.
Music: rap, reggae and urban, rock music e.g. Oasis, Blur, Queen, Nirvana, Mariah Carey.
- Widespreading of AIDS ( was a plague during that period) and illegal drugs abuses.
- First Media War (Gulf War, 1991), the power of music (U2 with Pavarotti and Friends, Sarajevo, 1995).

Domande da interrogazione

  1. ¿Cómo cambió la imagen del adolescente desde los años 30 hasta los 90?
  2. La imagen del adolescente evolucionó significativamente, pasando de imitar a sus padres en los años 30 a convertirse en un símbolo de rebeldía y cambio cultural en las décadas posteriores, especialmente en los 60 y 70, con la música y la moda como influencias clave.

  3. ¿Qué papel jugó la música en la vida de los adolescentes durante los años 40?
  4. En los años 40, la música fue fundamental para ayudar a las personas a olvidar la guerra, y se convirtió en una herramienta importante para celebrar la adolescencia, marcando el nacimiento oficial del término "adolescente".

  5. ¿Qué cambios sociales y culturales caracterizaron a los adolescentes en los años 50?
  6. En los años 50, surgió una brecha generacional y problemas entre clases sociales, con nuevos valores y el nacimiento de la sociedad de consumo, donde los adolescentes se convirtieron en un mercado objetivo importante.

  7. ¿Cómo influyeron los movimientos de liberación y las reformas en la vida de los adolescentes durante los años 60 y 70?
  8. Los movimientos de liberación y reformas, como la Ley de Delitos Sexuales y la Ley de Igualdad de Pago, promovieron una mayor libertad social, especialmente para las mujeres, y reflejaron un cambio hacia actitudes más liberales entre los adolescentes.

  9. ¿Qué avances tecnológicos y culturales marcaron la década de los 80 para los adolescentes?
  10. La década de los 80 estuvo marcada por la revolución tecnológica con la invención de la computadora Apple Macintosh y el teléfono celular, así como por la música pop británica que denunció problemas sociales, reflejando cambios culturales significativos.

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