MICROECONOMICS
Two branches:
Macroeconomics: deals whit aggregate economics variable
The study of how national economy perform
Microeconomics: deal with behavior of individual economic units as well as
the market that these units comprise
Explain how best allocate the limited resources
Is the science of constrained choice
Planned economy:
Those decision ore made by the government, price is setted by government
Agentsà single subject that make decision and affect other bigger ripple effect
Microeconomics has a strong connection with macroeconomics because they
are the singles effects that compose macroeconomics.
TRADE OFF AND CHOICES
-Consumeràlimited incomesà have a budget that is very limitedàmaximize
utility
-Workersàfirst take decision of life, second on job, third on satisfactionàutility
Wage: workers trade of that they can get for their labour
-Firmsàdecision on which production, where, the offer, the investment: how
much, borrow or use company’s capital (borrowàcosts, time, control)
-Governmentàset rules: price, quality, quantity (Trump duties), competition
(usually denied monopolism), subsides (amount of money given to consumer,
producer, worker(es.110%)
Those actors determine price (=amount of money consumer have to pay for
goods)
Price is set by the interception of offer and demand curves
EQUILIBRIUM PRICEàdemand=supply
Is variableà can change a lot or not: depends
Depend on number of producer and consumeràfew produceràmore power of
impose price More produceràless power of impose
price
THEORIES AND MODELS
Explanation and prediction are based on theoriesà developed observing
phenomena in term of setting basic economic rules
Theory of the firm: businesses always try to maximize utility(=profits)
Model: mathematic representation of a firm or an entity
Variablesà exogenous: take as given (es. Preferences or income levels)
Endogenous: exogenous variables according to models (es type of
goods or quantity bought by consumers
ANALYTICAL TOOLS
-constrain optimizationà have a constrain(budget) and have objective function
to maximize it
-equilibrium analysisà a state or condition that will continue as long as
exogenous variables continue (es. Chooses of consumers)
-comparative statics of themà how a change in exogenous affect endogenous
variablesàchange and see the outcome for testing new theories
THE ANALYSIS
Positive: describe relation cause-affectàhow an economic system work and
predict What happen if…?
Normative: examining question of what ought to beà how the market should
work to maximize?
value judgment (not tell what the best)à what is best: set rules in order to
benefit actors
MARKETS
Market: collection of buyer and sellers that determine the price of goods
Have a central role in economy
Market definition: description of buyers, sellers and range of product that
should be included in a particular marketàALSO geographical
industry: collection of firms that sell the same or closely related products
arbitrage: practice to buy at a low price in a specific location et sell at an
higher in another location
Perfectly competitive: may buyers and sellersà single buyer or seller has no
impact on price
Non-competitive(monopolism): individual firms can affect the price
Average of them: not perfectly competitive but not as large power of prices as
non-competitive ones
Market price: price prevailing in a competitive marketà may fluctuate a lot
(stocks)
Extent of market: boundaries of a market, geographical and in term of product
produced and sold within it
Is very important the knowledge of the market definition because:
1) Understand competitors (also future)
2) Understand product to produce
3) Public policy decision (es. Vertical acquisition
PRICES
Nominal price (current euro price): absolute price of goods, unadjusted for
inflation
Real price (constant euro price): price of goods related to the aggregate
measure of prices, price adjuster for inflation
PPI (producer price index): aggregate price level for intermediate and
wholesale goods
CPI (consumers price index): measure of the aggregate price levelàcost of
living Difficult to calculate because of variables and the product to
bring inside
Delta CPIàmeasure of inflation rate
Inflation: increase of the overall price level over timeàincrease CPI over time
Inflation rate: (CPI final-CPI initial)/CPI initial
If a single good inflation rate is lowerà the price of good decrease in time(in
real terms)
Real vs nominal value technique
1) Px :CPIx=Py :CPIy
Py∗CPIx
Px= CPIy
2) Nominal price of goods compared delta CPI
(Py-Px)/Px >or< (CPIy-CPIx)/CPIx
If it is > good in more expensive, if it is < good in cheaper
INDEXES
F=units of food
C=units of clothing
Pf=price of a units of clothing
Pc= price of a units of food
b=base year: year fixed in order to analyse change (STARTING POINT)
t=current year: year we analyse
LASPEYRES price index 100*(current year)/(base year)
100∗PFtF b+ PCtC b
Fix quantity of base year= PFbF b+ PCbC b
monetary changeà same quantity in different yearàamount spent in base year
for same quantity
PAASCHE index 100*(current year)/(base year)
+
100∗PFtF t PCtC t
Fix current quantity of current year= PFbF t+ PCbC t
Good changeàsame quantity in different year
SUPPLY AND DEMAND
Without government supply and demand will reach the equilibrium and will
determinate the selling price and the quantity to produce (quality and quantity)
Supply curve: positive relationship between the price and the quantity of goods
the producers will sell
Qs=f(P) à direct supply function (Qs=a+bP)
Ps=f(Q) à indirect supply function (Ps=A+BQ)
In graphical representation we use indirect supply function
WTI: wiliness to pay, the quantity of goods exchanged for a quantity of
(hight costàshift left/low
moneyàcan change and make the curve shift
costsàshift right) (change market condition)
Change in supply: apply a curve shift (not change
Change in the quantity supplied: apply movement on the curve
the market condition)
Demand curve: negative relationship between price and quantity of goods
consumers will buy
Demand: mathematical function describing choices of consumers
QD=f(P) àdirect demand function
PD=f(Q) àindirect demand function
In graphical representation we use indirect demand function
slide left if income level is lower and right if the income
After shock WTI will
level is higher (more income for consumersàhigher WTI)
Substitutes: two goods which an increase in the price of one leads an increase
in the quantity demanded for the other (copper and aluminium)
Complements: two goods which an increase in the price of one lead to a
decrease in the quantity
demanded for the other (coca cola and chips)
MARKET MECHANISM
Vertical axis: Price
Horizontal axis: Quantity
Equilibrium price: price that equates quantity supplied and quantity demanded
Market mechanism: tendency in a free market for price to change until the
market clears (Until Q=S)
Effects:
Demand upà right
Demand lowàleft
Supply upà right
Supply lowàleft
Surplus: situation in which the quantity supplied exceeds the quantity
demanded
Shortage: situation in which the quantity demanded exceeds the quantity
supplied
The price will automatically convert to equilibrium price (simultaneal)
Effect of shortage and surplice: reach the equilibriumà government have not to
do anything
IMPORTANT: at any given price a given quantity will be produce and sold, BUT
ITS TRUE ONLY IF WE HAVE A PERFECT COMPETITIVE MARKET
Price floor: minimum price setted by the government in order to protect a
marketà business can set only higher price (or at least equal)
Price floor affect the market if and only ifis higher of the equilibrium price
Price seeling: maximum price setted by the government in order to protect the
consumer
It affects the market if and only if the price is lower than the equilibrium
àcreate inefficiently= impossible to create an equilibrium
price
ELASTICITYà index of sensitivity
Percentage change in one variable resulting from a 1-percent increase in other
Demand depends onà prices if goods, consumers income and price of other
goods with relation
Supply depends onà price and variables that affect production costs
PRICE ELASTICITY OF DEMANDà linear demand curve is a straight line
percentage changed in quantity demanded of a good from a 1-percent increase
in price
% ∆∗Q
Ep= % ∆∗P
Same as
∆ Q∗P
Ep= ∆ P∗Q
Are usually negative numberà price increase, demand falls
Magnitude: absolute size of change in price elasticity
Near the topà elasticity near infinite
Downà elasticity is (near) 0
Elasticity >1à price elastic
Elasticity <1à price inelastic
LINEAR DEMAND CURV
Q=a-bP ¿
Elasticity: constant along the demandedà( ∆ Q/∆ P
Infinity elastic demand(horizontal): at a setted priceà demand is unlimited
At a higher priceàdemand is zero
At a lower priceàdemand is infinite
∆Q =infinite
Elasticity is infiniteà ∆P
Completely inelastic demand(vertical): consumer will bus a fix quantity
regardless the price
∆Q =0
Elasticity is zeroà ∆P
Always use average P and Qàbetter approximation
INCOME ELASTITY OF DEMAND
Percentage changed in quantity demanded resulting from a 1-percent increase
in income
∆ Q∗I
Ei= ∗Q
∆ I
CROSS PRICE OF ELASTICITY OF DEMAND
Pm∗∆ Qb
( )=
E QbPm Qb∗∆ Pm
Change in one good priceà other goods effect:
If elasticity has a positive valueà substitutesà increase quantity
demanded
If the value is negativeà complementsàdecrease quantity demanded
PRICE ELASTICITY OF SUPPLYàhigher price gives producers an incentive to
increase output à elasticity is positive
POINT ELASTICITY OF DEMANDà price elasticity in a particular point of the
curve à usually the most used
Q∗∆ P
Equation= )àusually took in consideration original P e Q
(P∗∆ Q)/¿
Can vary depending on what point of the demand curve me took in
consideration
ARC ELASTICITY OF DEMANDà price elasticity calculated over a range of
prices à initial and final price
❑
∆Q ∆ P
❑
Equation= E p= ❑
av . P av .Q
❑
How much time will pass before we measure a change in quantity demanded
and supplied?
DEMAND long runàmore short run
Non-durable goodsà price elastic thatà
short runàmore long run
Durable goodsà price elastic thatà
INCOME àlong runàmore short run
income elasticity price elastic thatà
CYCLICAL àindustries in which sales tends to magnify cyclical changes in gross
domestic product and national income
Only durable goods magnify high increases in growth periods
SUPPLY long runàmore short run
Supply of goodsà price elastic thatà
In short run firms face capacity constrains – can increase outputs using existent
facilities
Increases in production are hardly in short runà need investments
For some goodsà short run supply completely inelastic – es houses
short runàmore long run
reciclable goodsà price elastic thatà
GOVERNMENT INTERVENTION
Market are rarely free from government
3types:
1. fiscal(taxes)
2. fix quantity
3. fix price ceiling price=
government decides P0 is too highà fix Pmax LOWER that P0à
shortage
reduce offer and reduce priceà producer loss
à not all the consumers have a gainà someone will not
been able to buy the goods
CONSUMERS BEHAVIOR
Theory of consumers behavior: how consumers allocate incomes among
different goods and services to maximize their well-being.
Consumers have a limited budgetàmust chooseà suppose consumers rational
and informed
Consumers behavior:
Consumer Preferences
Budget Constraints
Consumer Choices
Market basket: list of specific quantity of one or more goods
Basic assumption of preferences:
1. Completeness: consumers are informed of all baskets and don’t take on
account costs
2. Transitivity: normally regarded as necessary for consumer consistency;
A>B, B>C, A>C
3. more is better than less: more goods=more satisfactionà even if just a
little better
4. diminishing MRS: consumers prefer balance market instead of extreme
ones
bad: goods for which less is preferred rather than moreà es. Air pollution
indifferent curve: Curve representing all combinations of a market baskets that
provide a consumer with the same level of satisfaction
indifference maps: Graph containing a set of indifference curves showing the
never cross together
market baskets among which a consumer is indifferentà
MRS marginal rate of substitution
Maximum amount of a good that a consumer is willing to give up in order to
obtain one additional unit of another good (fixed the utility level)
à if MRS decrease along the indifference curve: the curve is convexà slope of
indifferent curve increase (fall in magnitude)
Measure the value that an individual place 1extra unit of a good in term of
(less vertical axis, more horizontal axis)
another
If MRS is less or greater than the price ratioà not maximized the consumer
satisfaction
perfect substitutes: Two goods for which the marginal rate of substitution of
one for the other is a constant.
Increase in price of Aà increase in demand of B
perfect complements: Two goods for which the MRS is zero or infinite; the
indifference curves are shaped as right angles.
Increase in price of Aà decrease in demand of B
Independent: if a change in price of A have no effect on quantity demanded B
Utility: Numerical score representing the satisfaction that a consumer gets from
a given market basket.
utility function: Formula that assigns a level of utility to individual market
baskets. U(X,Y)=X+xY
Level of satisfaction obtained prom consuming X and Y
Ordinal utility function: function that generate a ranking between all the market
basket
Cardinal utility function: function of how much a market basket A is preferred to
B
BUDGET
Budget constrains: constrain consumer face as results of a limited income
Budget line: All combinations of goods for which the total amount of money
spent is equal to income.
Made by two functionsà one preferences of consumersà utility function (goods
that individual can buy in the market)
measure level of satisfaction (base on the quantity of goods holds in time)
Function of budget constraintsà function based on price of goods and income
( ) ( )
I Pf ∗F
PfF+ PcC=I C= –
Pc Pc
Considering only 2goodsà price of money spent for F and C=income
∆Y
Slope: àCalculated in units
△ x
Magnitude tell us the rate which the 2 goods can be exchange each other
whiteout changing the total amount spent à vertical intercept (I/Pc), horizontal
intercept à (I/Pf)
CHANG INCOME AND PRICE
Budget line depend from income and price
Change in income: budget line shift parallel to the origin
Change in price: use the equation of budget line to estimate new quantity
Purchasing power: ability to generate utility thought the purchase of goods and
services
CONSUMER CHOICE
How much of each goods to buyà maximize satisfaction with a limited budget
Maximized market basket have to:
must be located on the budget line
must give the consumer the most preferred combination of goods and
services
marginal utility (MU): Additional satisfaction obtained from consuming one
additional unit of a good.
diminishing marginal utility: Principle that as more of a good is consumed, the
consumption of additional amounts will yield smaller additions to utility
Marginal Rate of Substitution: slope of the indifference curve (∆U=0), that is
quantity of F that the consumer is willing to give up against 1 additional unit of
C in order to have the same level of satisfaction (utility)à more goods=less
level of satisfaction
MRS=Pf/Pc
MUf MUc
= àmaximization
Pf Pc
marginal benefit: Benefit from the consumption of one additional unit of a good
marginal cost: Cost of one additional unit of a good
equal marginal principle: utility is maximized when the consumer has equalized
the marginal utility per dollar of expenditure across all goods.
corner solution: Situation in which the marginal rate of substitution is not equal
to the slope of the budget lineà consumer maximize satisfaction consuming
only one of the two goods Px
≅
MRS
corner solutionà MRS not necessarily equal to price ratioà Ry
reveled preferences: if consumer chose market basket A an
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