Inglese idoneità

CV

Hobbies that are a little out of the ordinary can help you to stand out from the

crowd(massa, folla)6.

Any interests relevant to the job are worth mentioning-

Any evidence of leadership is important to mention.

Anything showing evidence of employability skills.

Skills

Usual ones to mention are languages (basic Spanish…), computing (good excel…), and

driving (full current clean driving license)

Good CV:

- It is targeted on the specific job for which you are applying

- It is carefully and clearly laid out (chiaro e delineato)

- It is informative but concise

- It is accurate in content, spelling and grammar.

Salary, wage, perks(benefici)

Salary is paid monthly to professional employees (implies a white collar office job)



and usually by bank transfer.

Wages in the past wages were paid weekly to manual or unskilled workers; now is



associated with employee compensation based on the number of hours worked

multiplied by an hourly rate of pay. Wage implies a more blue-collar employment.

Perks (or fringe benefits) are extra payments (company car).



In job advertisements salary+perks is called remuneration package.

Living wage:

- Subsistence wage, the lowest wage with which a worker and her family can

survive;

- Wage sufficient to provide the necessities and comforts to an acceptable

standard of living.

Minimum wage:

- Living wage;

- The lowest wage permitted to be paid. Specifically a wage fixed by legal

authority or by contract that can be paid to employed persons generally or to a

particular category.

Commission is the payment for services rendered or products sold to reward sales



people. Payments will be calculated on the basis of percentage of the goods sold.

The three sectors of the economy:

- Primary, agriculture, extraction of raw materials;

- Secondary, manufacturing industries;

- Tertiary, services.

Agriculture is the process of producing food, fuel and other goods by the raising of



plants and animals.

Cultivation in the strict sense means the tillage of the soil. It includes all techniques for

raising and processing livestock.

Dairy farming produzione di latte.



Food farming agroalimentare.



Fruit farming frutticoltura.



Intensive farming agricoltura intensiva.



Mechanized farming agricoltura meccanizzata.



Mixed farming agricoltura mista.



Poultry farming avicoltura.



Sheep farming pastorizia.



Subsistence farming agricoltura di sussistenza.



Cattle refers to cows, bulls, steer (manzo) and oxen (buoi) while livestock to animals

raised for profit like horses.

Manufacturing

Manufacturing is a branch of industry, is the application of tools and the

transformation of raw materials into finished goods for sale.

This effort includes all intermediate processes required for the production and

integration of a product’s components.

Communications industry settore delle comunicazioni.



Entertaintment industry industria dello spettacolo.



Film industry industria cinematografica.



Food industry industria alimentare.



Key industry industria chiave.



Publishing industry editoria.



Service industry settore dei servizi.



Steel industry siderurgia.



Tourism industry industria del Turismo.



Services is the non-material equivalent of good.



Service provision is an economic activity that does not result in ownership, and this is

what differentiates it from providing physical goods.

Services servizi.



Facilities attrezzature.



To flood to became filled or covered with water (pieno d’acqua).



To slide to move along an even (scivoloso).



Beneath underneath, in a lower position (posizione inferiore).



Scattered spread over a wide area (sparpagliato).



Wire flexible metal thread (cavo).



Commotion noisy confusion (rumore).



To Cram force to much into one place (stipare).



Cable a set of wire for carrying electrical signals.



To dig to break up and move earth.



To smelt to heat and melt ore in order to obtain the metal it contains (fondere).



To mill to crush something (frantumare).



To weld to join pieces of metal together by hammering or pressing them (saldare).



Spout spite (spruzzare).



Scores very many.



Coil spirale.



Screw vite.



Nut dado.



Bolt bullone.



Washer rondella.



Rivet chiodo.



Trimmings ritagli.



Wholesale selling good in a large quantities to shopkeepers for them to sell to the



public.

Retail selling good in small quantities to the general public.



Dell

Dell Inc. is an American privately owned multinational computer technology company

based in Texas that develop, sells, repairs computer and related products and services.

It is one of the largest technological corporations in the world, employing more than

103300 people wordwide.

A supply chain is the network of all individuals, organisations, resources, activities and

technology involved in the creation and sale of a product, from the delivery of

materials from the supplier to the manufacturer , to its eventual delivery to the end

user.

The supply chain is known distribution channel.

To embed contain as an essential part or characteristic.



Disruptive interrupting the normal progress or activity of something.



Strike oil to discover petroleum while drilling for it.



Procurement sourcing and purchasing of goods and services for business use.



Comprensione 179-180

Dettato 173-175

Brand a type of product made by a particular company that has a particular name



and design. It represents the holistic sum of all information about product or group of

channel. The symbolic construct consist of a name, mark, logo, visual images or

symbols, or mental concept which distinguish the product or service.

Brand leader the brand that sells the most.



Brand loyalty the tendency to buy always a profuct of a particular brand.



Own brand British English.



Store brand American English.



Logo a small design that is the official sign of a company or organisation.



USP unique selling proposition, is a particular feature of it which can be used in



advertising to show how it is different from, and better than, other similar products or

services.

Durable goods:

- American English, large thing (cars), thay you don’t often buy;

- English equivalent, consumer durables vs FMCG.

A product is:

- A good;

- A service;

- An idea.

Consist of a bundle of tangible and intangible attributes that satisfies consumers and

is received in exchange for money.

Goods are tangibles, services are intangibles.

3 aspect to any tangible/intangible products:

- Core benefit, in use benefits, psychological benefit. The market must define the

core benefit the product will provide the customers;

- Tangible/actual products, quality, styling, packaging, label info, brand name. The

marketer must build the actual product around the core product.

- Augmented product, warrantly, installation, delivery, credit availability, after –

sale service and maintenance. Marketer must offers additional consumer

benefits and services.

Classifying products, products can be classified on who the final purchaser is:

- Consumer products - B to B products. Production goods, raw materials and

component parts; Support goods, major equipment, accessory equipment, b2b

services, marketing research.

- Commodities, undifferentiated products

Production life cycle

- Introduction, it can be a new product or a new model.

Push strategy: communication should stress the benefits of products to consumers. At

this stage little competition.

New product fails:

- Lack of differentiating advantage;

- Poor marketing plan;

- Poor tining;

- Poor product quality.

- Growth, need to encourage strong brand loyalty. There is more competition, you

should differentiate your offer from your competitors. PRICE DEALING – PRICE

CUTTING.

- Maturity, a product can be rejuvenated through a change in packaging or a new

model. Modification of product line extension or re-positioning.



- Decline, sales fall off rapidly. Need to decide, eliminate, reposition or extend its

life.

Pg. 60,61

Domande & risposte

Marketing skimming setting high price for a new product to make maximum



revenue before competing produtcts appear on the market.

To lunch a product to introduce a new product on the market.



Market research collecting, analysis and reporting data relevant a specific marketing



situation.

Packaging wrappers and containers in which products are sold.



Point of sale places where goods are sold to the public like shops, store, kiosk and



market stalls.

Product concept an idea for a new product which is tested with target consumers



before the actual product is develop.

10 domande e risposte.

Promotion:

- Advertising;

- Promotional tools.

Advertising media:

- Billboards;

- Printed flyers;

- Radio, cinema and tv ads;

- Web banners;

- Bus stop benches;

- Subway platforms and trains;

- Newspaper;

- Town criers;

- Sided of buses;

- Taxi cab doors;

- Musical stage shows;

- Stickers on apples in supermarkets;

Any place an identified sponsor pays to deliver their message through a medium is

advertising.

To advertise(ment), advert.

Bilboards in America are posted in hoarding.

Classified ad are in newspapers (inserzioni pubblicitarie) with no image, no



colors, but only text.

Bus stop benches pubblicità sulle panche



Town crieers stand across road.



The tv commercial is generally considered the most effective mass-market

advertising format and this is reflected by the high prices tv networks charge for

commercial airtime during pupular tv events.

Prime time commercial most expensive.



Airtime (broadcasting) trasmissione/andare in onda

Esempi:

- Our local radio station goes off(opposite on) the air at midnight;

- The interview with the president is going to air this Monday.

Advertising on the WWW is a widespread phenomenon. Prices of web-based

advertisement space are dependent on the relevance of the surrounding web

content.

Unpaid advertising can provide good exposure at minimal cost.

Personal recommendations (bring a friend) or achieving the feat of equating a

brand a common noun.

Feat (impresa/prodezza) is an impressive achievement because it needs a lot of



skill.

Logo.