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Inaugural Addresses as a Text Genre
Strongly codifies text genre, not only in terms of linguistic expression, but also from the contextual-situational view point.
Until 1937 --> they were delivered on March 4th
From 1937 (with Roosevelt) they were delivered on January 20th to shorten the former President's "lame duck tenancy"
Addressees:
- The group of intended recipients making up the "particular Audience" is much larger than the audience addressed during the presidential campaign
- In time the mediatisation of political communication and the globalization of political perspectives has enlarged the audience of inaugural addresses to a planetary size
Historical stages:
Recurrent themes:
- America's history - history in the making
- America's values: democracy, liberty
- Founding fathers - forebears
- Facing challenges bravely
- America's role / mission on the international scene
Communicative purposes:
- Restoring the "ideological
normality" after the electoral strife/construction of the presidential identity --> the President elect becomes the President of ALL Americans (not only of those who voted for him)
How:
- Exploiting national patriotism
- Connecting the new president to great predecessors
- Accepting of the President's new official identity
- He/she speaks not for himself/herself but for his/her people
- He/she invokes the notion of 'public presidency' --> it is the institution speaking, not the man
- How:
- Style reserved for majestic moments
- Lexicon borrowed from predecessors
- Calling others to action
Rhetorical moves:
- Thanking the predecessors
- Constructing the presidential identity
- Accepting new official role
- Making reference to religion
- Mentioning great presidents of the past
BILL CLINTON'S FIRST INAUGURAL ADDRESS - January 21, 1993
4 years before Tony Blair was elected: the New Left was a movement that brought together many groups
Reference
to history and to specific presidents
- Keyword: CHANGE
- What characterized the founding fathers
- It is written in the Declaration of Independence
He asserts indirectly that Bush (his predecessor) was not able to pursuit this ideal of change and of happiness --> he presents himself as the man who's capable and willing to bring positive change
"Spring" : idea of RENEWAL, rebirth
- Metaphor: season in which nature is renovating again
- Religious meaning: Christianity celebrates Easter in Spring
- He speaks of the forcing of the spring --> it HAS to occur, Americans have to commit to change, change is the only way to be true to the American values
"my fellow citizens" : to highlight that he is like them, one of them
Strange and unexpected collocations: "mystery of American renewal"
"Sunshine of freedom" metaphor: freedom = both light and warmth
He uses the verdictive function to express judgements
"technology is magical" : importance of the role of technology --> it doesn't seem to be linked to scientific development
You can either accept or refuse change: CHANGE IS INEVITABLE
Political approach to corporations without mentioning Bush
Work: important value of America
- To Work = to be successful
- Americans are hard workers
- Pilgrim fathers were hard workers => that's why the working ethic is so important in America
Directive function: the sender wants either to get the receiver to do something or to change the receiver's mind
- Use of imperatives
- Modal verbs
Commissive function: the author commits himself to do something
- Performative verbs
- Modals expressing commitment
- Let us
Journey metaphor (one of the main discursive features used): connected with the idea of the exceptionalism of America--> Only the ones chosen by God would survive the journey
Once the case for change has been made, Clinton moves on to list
what must be changed
● Strategic reference to Roosevelt: he became President in a historical period of economic hardship and recession (Black Friday) and was able to change things dramatically and help his population (the New Deal)--> "heir" to Roosevelt
● Phatic function: attract the attention of the audience and catch the people's interest in order to make them listen
○ How: addressing directly to the American population "my fellow citizens" + heavy use of the pronoun we to create an equal-to-equal social relationship
● Representative function: used to present facts about the world, I.e. the sender tires to make his words match the world. Representatives are objective statements about the world, which can be verified as true or false.
○ He offers reports on history with use of common historic references which appeal to the American people.
○ He creates common ground and solidarity by combining past and present.
● Expressive function: the sender's
attitude shines through. Characterized by being subjective (personal opinions).
- Verdictive function: evaluate and relay judgement.
- Clinton gives his evaluation of the current state of affairs.
- Poetic function: focus on the relation between form and content
- How: through the lexical level (unusual collocations and metaphors) and the phonological level (rhyme, rhythm scheme and alliteration)
- ALLITERATION: appearance of the same sound or sounds at the beginning of two or more words that are next to or close to each other => to create musicality and a certain rhythm in the text and add a poetic element to it
- BALANCED SENTENCES or CONTRASTING PAIR: 2 or more fairly balanced parts which are often contrasted
- "not change for change's sake, but change to preserve America's ideals", "our democracy must be not only the envy of the world, but the engine to our own renewal", "it will not be easy; it will require sacrifice. But it can be done"
- Collocations: unusual in order to attract attention, to highlight the meaning of the message, to make the text interesting to listen to
- The text act: the overall communicative function of Clinton's speech
- Directive: he wishes to appeal to the people to acknowledge their responsibility towards their country, and to take part in the work of improving the state of affairs in America.
- Commissive: he wishes to commit the American people and himself to the task of changing the American society.
- Vocabulary:
- Steadfastness: strength of character
- Plagues: afflictions
- Swear / take an oath: declare under oath
- Pillars: source of strength, columns
- Muster: to gather as much as you can in order to do something
- Abide by (a law): to behave according to law/rules/codes
- Phatic function allows him to keep the audience's attention alive
- He alternates the use of the word "America" and the strategic use of "we/us" --> he sees himself as an American among Americans
- Metaphors that have to do with natural elements: he refers to winter "gathering clouds and raging storms" (his predecessor's acts), just like Clinton
- He says that what happened in Guantanamo (Cuba) is anti-American because it doesn't represent American values
- There's a war on terror still going on
- Mentions all the indicators of crisis
- Keywords: HOPE "audacity of hope" + "yes, we can"
- "We, the people": the pronoun is used inclusively --> himself + the audience (Americans and the world)
- Emphasis on the bond between himself and the audience
- Call to action: to get out of the crisis
- Model of persuasion: problem-solution
- He depicts the situation and then explains what he
intends to do
Problem: war, economic crisis, homes lost, jobs shed...Betrayal of the American promise that all are equal, all are free and all deserve a chance to pursue their full measure of happiness
Solution: "reaffirm our enduring spirit, to choose our better history, to carry forward that special gift..." "remain faithful to the ideals of our forebears, and true to our founding documents"
Ethic of work and sacrifice (= Clinton, Bush)
Continuity among generations (Clinton) and spirit of sacrifice for the sake of the future generations
Again, metaphor of the journey
Referential + verdictive function
Persuasion based on the