Marketing in Tourism

Marketing

ù The word “ Marketing”, involves different activities: 1) Finding out the costumers’ needs; 2) Creating the right products; 3) Promoting the products A marketing team must consider the four Ps: Product, Place, Price and Promotion Product: In tourism the term “Product”, refers to: • A package tour • An indipendent holiday • A cruise • Transport • Accomodation Price: When deciding the price of a product a company should consider different aspects: fixed and variable costs, commissions for agents, discounts, and the profit margin, the difference between high and low season. Place: The location refers to the holiday destination. A travel company should consider trend in tourism, political, economic and natural evants, exchange rate fluctuations. A travel agency has better opportunities if it is centrally located. Promotion: The promotion aims at two different groups: Other organisations in the tourism industry and costumers. Promotion is made through media advertising. THE FIFTH P: The fifth P stands for personnel or people. The level of skills and experience of personnel can improve the services of a travel company.