The Candy Company
The Coca-Cola Company and subsidiaries
Consolidated statements of income
Year ended December 31, 2010 2009 2008
(In millions except per share data)
Net operating revenues $ 35,119 $ 30,990 $ 31,944
Cost of goods sold 12,693 11,088 11,374
Gross profit 22,426 19,902 20,570
Selling, general and administrative expenses 13,158 11,358 11,774
Other operating charges 819 313 350
Operating income 8,449 8,231 8,446
Interest income 317 249 333
Interest expense 733 355 438
Equity income (loss) net 1,025 781 (874)
Other income (loss) net 5,185 40 39
Income before income taxes 14,243 8,946 7,506
Income taxes 2,384 2,040 1,632
Consolidated net income 11,859 6,906 5,874
Less: Net income attributable to noncontrolling interests 50 82 67
Net income attributable to shareowners of The Coca-Cola Company $ 11,809 $ 6,824 $ 5,807
Basic net income per share1 $ 5.12 $ 2.95 $ 2.51
Diluted net income per share1 $ 5.06 $ 2.93 $ 2.49
Average shares outstanding 2,308 2,314 2,315
Effect of dilutive securities 25 15 21
Average shares outstanding assuming dilution 2,333 2,329 2,336
1 Basic net income per share and diluted net income per share are calculated based on net income attributable to shareowners of The
The Coca-Cola Company and subsidiaries
Consolidated balance sheets
December 31, 2010 2009
(In millions except par value)
Assets
Current assets
Cash and cash equivalents $ 8,517 $ 7,021
Short-term investments 2,682 2,130
Total cash, cash equivalents and short-term investments 11,199 9,151
Marketable securities 138 62
Trade accounts receivable, less allowances of $48 and $55, respectively 4,430 3,758
Inventories 2,650 2,354
Prepaid expenses and other assets 3,162 2,226
Total current assets 21,579 17,551
Equity method investments 6,954 6,217
Other investments, principally bottling companies 631 538
Other assets 2,121 1,976
Property, plant and equipment net 14,727 9,561
Trademarks with indefinite lives 6,356 6,183
Bottlers' franchise rights with indefinite lives 7,511 1,953
Goodwill 11,665 4,224
Other intangible assets 1,377 468
Total assets $ 72,921 $ 48,671
Liabilities and equity
Current liabilities
Accounts payable and accrued expenses $ 8,859 $ 6,657
Loans and notes payable 8,100 6,749
Current maturities of long-term debt 1,276 51
Accrued income taxes 273 264
Total current liabilities 18,508 13,721
Long-term debt 14,041 5,059
Other liabilities 4,794 2,965
Deferred income taxes 4,261 1,580
The Coca-Cola Company shareowners' equity
Common stock, $0.25 par value; Authorized 5,600 shares;
Issued 3,520 and 3,520 shares, respectively 880 880
Capital surplus 10,057 8,537
Reinvested earnings 49,278 41,537
Accumulated other comprehensive income (loss) (1,450) (757)
Treasury stock, at cost 1,228 and 1,217 shares, respectively (27,762) (25,398)
Equity attributable to shareowners of The Coca-Cola Company 31,003 24,799
Equity attributable to noncontrolling interests 314 547
Total equity 31,317 25,346
Total liabilities and equity $ 72,921 $ 48,671
The Coca-Cola Company and subsidiaries
Consolidated statements of cash flows
Year ended December 31, 2010 2009 2008
(In millions)
Operating activities
Consolidated net income $ 11,859 $ 6,906 $ 5,874
Depreciation and amortization 1,443 1,236 1,228
Stock-based compensation expense 380 241 266
Deferred income taxes 617 353 (360)
Equity (income) loss net of dividends (671) (359) 1,128
Foreign currency adjustments 151 61 (42)
Significant (gains) losses on sales of assets net (645) (43) (130)
Other significant (gains) losses net (4,713) 0 0
Other operating charges 264 134 209
Other items 477 221 153
Net change in operating assets and liabilities 370 (564) (755)
Net cash provided by operating activities 9,532 8,186 7,571
Investing activities
Purchases of short-term investments (4,579) (2,130) 0
Proceeds from disposals of short-term investments 4,032 0 0
Acquisitions and investments (2,511) (300) (759)
Purchases of other investments (132) (22) (240)
Proceeds from disposals of bottling companies and other investments 972 240 479
Purchases of property, plant and equipment (2,215) (1,993) (1,968)
Proceeds from disposals of property, plant and equipment 134 104 129
Other investing activities (106) (48) (4)
Net cash provided by (used in) investing activities (4,405) (4,149) (2,363)
Financing activities
Issuances of debt 15,251 14,689 4,337
Payments of debt (13,403) (12,326) (4,308)
Issuances of stock 1,666 664 595
Purchases of stock for treasury (2,961) (1,518) (1,079)
Dividends (4,068) (3,800) (3,521)
Other financing activities 50 (2) (9)
Net cash provided by (used in) financing activities (3,465) (2,293) (3,985)
Effect of exchange rate changes on cash and cash equivalents
(166) (576) (615)
Cash and cash equivalents
Net increase (decrease) during the year 1,496 2,320 608
Balance at beginning of year 7,021 4,701 4,093
Balance at end of year $ 8,517 $ 7,021 $ 4,701
The Coca-Cola Company and subsidiaries
Consolidated statements of shareowners' equity
Year ended December 31, 2010 2009 2008
(In millions except per share data)
Equity attributable to shareowners of The Coca-Cola Company
Number of common shares outstanding
Balance at beginning of year 2,303 2,312 2,318
Purchases of treasury stock (49) (26) (18)
Treasury stock issued to employees exercising stock options 38 17 12
Balance at end of year 2,292 2,303 2,312
Common stock
$ 880 $ 880 $ 880
Capital surplus
Balance at beginning of year 8,537 7,966 7,378
Stock issued to employees related to stock compensation plans 855 339 324
Replacement share-based awards issued in connection with an acquisition 237
Tax benefit (charge) from employees' stock option and restricted stock plans 48 (6) (1)
Stock-based compensation 380 238 265
Balance at end of year 10,057 8,537 7,966
Reinvested earnings
Balance at beginning of year 41,537 38,513 36,235
Cumulative effect of the adoption of new accounting guidance for pension and other postretirement plans (8)
Net income attributable to shareowners of The Coca-Cola Company 11,809 6,824 5,807
Dividend per share $1.76, $1.64 and $1.52 in 2010, 2009 and 2008, respectively (4,068) (3,800) (3,521)
Balance at end of year 49,278 41,537 38,513
Accumulated other comprehensive income (loss)
Balance at beginning of year (757) (2,674) 626
Net foreign currency translation adjustment (935) 1,824 (2,285)
Net gain (loss) on derivatives (120) (9) 1
Net change in unrealized gain on available-for-sale securities 102 (52) (44)
Net change in pension liability 260 111 (972)
Net other comprehensive income (loss) (693) 1,917 (3,300)
Balance at end of year (1,450) (757) (2,674)
Treasury stock
Balance at beginning of year (25,398) (24,213) (23,375)
Stock issued to employees related to stock compensation plans 824 333 243
Purchases of treasury stock 3,188 (1,518) (1,081)
Balance at end of year (27,762) (25,398) (24,213)
Total equity attributable to shareowners of The Coca-Cola Company
$ 31,003 $ 24,799 $ 20,472
Equity attributable to noncontrolling interests
Balance at beginning of year $ 547 $ 390 $ 342
Net income attributable to noncontrolling interests 50 82 67
Net foreign currency translation adjustment (12) 49 (25)
Dividends paid to noncontrolling interests (32) (14) (20)
Contributions by noncontrolling interests 1 40 31
Increase due to business combinations 13
Deconsolidation of certain variable interest entities (253) (5)
Total equity attributable to noncontrolling interests
314 547 390
Comprehensive income
Consolidated net income $ 11,859 $ 6,906 $ 5,874
Consolidated net other comprehensive income (loss) (705) 1,966 (3,325)
Consolidated comprehensive income
$ 11,154 $ 8,872 $ 2,549
Programma
Parte prima
- Principi di marketing
L’evoluzione della funzione di marketing all’interno dell’impresa - Definizioni classica e moderna del marketing - Micromarketing e macromarketing - Il marketing e le altre aree funzionali dell’impresa - Il marketing e l’ambiente generale e specifico dell’impresa.
- Pianificazione strategica e di marketing
La pianificazione strategica - L’analisi strategica e la sua utilità ai fini del marketing - Il marketing e le strategie di sviluppo - Il marketing e le strategie competitive - Le strategie di marketing dell’impresa - Dalla strategia corporate alla strategia di marketing - Le diverse strategie di marketing in relazione alla posizione occupata dall’impresa sul mercato.
- Il mercato
Il comportamento di acquisto del consumatore - Il comportamento di acquisto delle organizzazioni - L’analisi della concorrenza - Le ricerche di mercato e il sistema informativo.
- La segmentazione
- Il posizionamento.
Parte seconda
- Le variabili del marketing mix
Politiche di prodotto/servizio - Sviluppo di nuovi prodotti/servizi - Le politiche di prezzo: i metodi di determinazione del prezzo - I prezzi di mercato in condizioni particolari - Le politiche di distribuzione: la scelta dei canali, l’intensità di distribuzione, la gestione dei canali - La logistica - Strategie di promozione - La vendita mediante personale, la pubblicità e le pubbliche relazioni - Internet marketing: campi di applicazione e strategie di gestione - Pianificazione e controllo delle strategie di marketing.
Parte terza
- Gli aspetti finanziari e quantitativi del marketing
La ripartizione degli stanziamenti commerciali - L’analisi del flusso di fondi - La creazione di valore con l’orientamento al mercato - L’analisi quantitativa dell’investimento pubblicitario - L’analisi dei costi di marketing.
Parte quarta
- Casi, testimonianze ed esercitazioni