Concetti Chiave
- Promotion is essential for launching new products, boosting sales of existing ones, and improving company image.
- Advertising aims to reach the target market by providing informative or persuasive messages about the product.
- Promotion techniques include personal selling, sales promotion, public relations, telemarketing, and advertising.
- Online promotion offers cost-effective, updatable ads with global reach and targeted audience engagement.
- Internet advertising is interactive and less expensive than traditional media, offering options like email and instant messaging.
Goals of Promotion
The people know and buy the products with the promotion.
The promotion is used:
- to launch new products on the market;
- to increase sales of existing products;
- to compete with firms that produce similar products;
- to improve the company image; large multinational companies often concentrate promotion on their name or image rather than on specific products.
Types of Advertising
Advertising is the process of communicating information about the product or service to as many potential customers in the target market as possible.
The informative advertising need to give details about the product.
The persuasive advertising not need to give details about the product but for interested the customers to buy the product with the brand. Most mass-media advertising is persuasive.
Promotion Techniques
The techniques used to promote the products are:
- personal selling;
- sales promotion;
- public relations;
- telemarketing;
- advertising.
The promotion online the use of the internet for product promotion is expected to increase rapidly in the coming years.
The promotion online is used:
- internet ads can be updated any time at a minimal cost;
- promotion on the internet can reach very large numbers of potential consumers globally;
- specific groups can be targeted by advertising on websites they usually frequently visit;
- advertising on the internet is less expensive than television, newspaper or radio ads;
- interactive options such as e-mail and a instant messaging can be incorporated into the advert.
Domande da interrogazione
- What are the primary goals of promotion according to the text?
- How does informative advertising differ from persuasive advertising?
- What are the advantages of online promotion as mentioned in the text?
The primary goals of promotion include launching new products, increasing sales of existing products, competing with similar firms, and improving the company image, especially for large multinational companies.
Informative advertising provides details about the product, while persuasive advertising focuses on attracting customers to buy the product based on the brand, often without detailed product information.
Online promotion offers advantages such as the ability to update ads at minimal cost, reach a global audience, target specific groups, and incorporate interactive options, all while being less expensive than traditional media advertising.
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